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ROL · NYSE

ROLLINS INC

Private beta

Sector unavailable · Industry unavailable

$34.73

+0.49%

Close on Sep 11, 2026

Defensively Qualified

Updated 6/30/2026

Long-term research evidence only. No price targets, no trading signals, no recommendations.

Investment Report Card

ROLLINS INC

Sector unavailable · Data confidence good

71 / 100

Rank #89 of 1,152 qualified companies

Top 13% · Worth a Closer Look

Risk Intelligence

Core Model
B−

75 / 100

Fundamentally Qualified

How strong and defensively sound is the company?

Above average on this measure.

Long-Term Potential

Research Model
C

65 / 100

Ordinary Compounder

Does the business have the characteristics needed to create value over many years?

Around the middle of the covered universe.

Fundamental Momentum

Research Model
D

41 / 100

Middle

Is the underlying business getting stronger or weaker?

Weaker than most covered companies on this measure.

Ownership Intelligence

Supplemental Intelligence
A+

97 / 100

Positive disclosed activity

What are important owners actually doing?

Among the strongest readings on this measure.

Valuation Intelligence

Research Model
C+

68 / 100

Attractive

Is today's price reasonable?

Around the middle of the covered universe — and valuation is researched separately from the Suggested Investment Score.

Capital Returns Intelligence

Research Model
D+

53 / 100

Moderate Capital Returns

How effectively does the company reward shareholders?

Weaker than most covered companies on this measure — and capital returns are researched separately from the Suggested Investment Score.

Why it stands out

  • Business Quality meets the frozen IA Defensive qualification.
  • More disclosed holders are new or increasing than reducing or exiting.
  • Attractive valuation: the stock reads 68 out of 100 on Valuation Intelligence (Attractive) relative to its own history and comparable companies.

What holds it back

No weakening evidence is recorded in today's readings.

Long-term view

ROLLINS INC scores 65 on Long-Term Potential (C), described by the research model as ordinary compounder. This describes business characteristics only — it is not a forecast of future returns.

Ownership view

Disclosed ownership evidence reads 97 (A+): Positive disclosed activity. 2 tracked managers disclosed a position in the latest reporting period. Ownership filings are historical disclosures, not signals.

Valuation view

ROLLINS INC reads 68 out of 100 on Valuation Intelligence, recorded as Attractive. The stock currently trades below most of its own recent valuation history. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

Capital returns view

ROLLINS INC reads 53 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a dividend that has grown about 13.8% a year. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

What changed

No meaningful recorded changes in the stored history.

Risk Intelligence is a core model, Long-Term Potential, Fundamental Momentum, Valuation Intelligence and Capital Returns Intelligence are research models, and Ownership Intelligence is supplemental descriptive evidence. Valuation Intelligence and Capital Returns Intelligence each contribute 0% to the Suggested Investment Score. Nothing here is a recommendation.

Compare ROL with other companies

Appears in

Rule-based membership

Membership means the company satisfied a published rule on the latest research build. It is not a recommendation.

About a minute to read

The 60-Second Investment Brief

Written from stored research readings only. No hype. No trading signals. Just better evidence.

Why it's interesting

ROLLINS INC (ROL) scores 71 out of 100 and ranks #89 of 1,152 qualified companies today. That places it in the top 13% of ranked companies. The stored tier for that score is worth a closer look.

Business strength

Risk Intelligence reads 75 out of 100 (B−), recorded as fundamentally qualified. Above average on this measure.

Long-term opportunity

Long-Term Potential reads 65 out of 100 (C), recorded as ordinary compounder. Around the middle of the covered universe.

What's improving or weakening

Fundamental Momentum reads 41 out of 100 (D), recorded as middle. Weaker than most covered companies on this measure.

What important owners are doing

Ownership Intelligence reads 97 out of 100 (A+), recorded as positive disclosed activity. Among the strongest readings on this measure.

What kind of price you'd be paying

Valuation currently appears favourable: Valuation Intelligence reads 68 out of 100 (C+), recorded as Attractive. ROLLINS INC reads 68 out of 100 on Valuation Intelligence, recorded as Attractive. The stock currently trades below most of its own recent valuation history. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

How the company rewards shareholders

Capital Returns Intelligence reads 53 out of 100 (D+), recorded as Moderate Capital Returns. ROLLINS INC reads 53 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a dividend that has grown about 13.8% a year. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

What could go wrong

No weakening factors are recorded in today's stored readings, and data confidence is good. Absence of a recorded weakness is not evidence of safety.

Bottom line

Its strongest recorded evidence is Ownership Intelligence. Fundamental Momentum remains the main area to watch. Separately from the score, valuation reads attractive at today's price.

Composite discovery model

Pro Investor Score

Pro Investor Score™

71 / 100

Worth a Closer Look

A 0–100 composite discovery score combining Risk Intelligence, Long-Term Potential, Fundamental Momentum, and Ownership Intelligence. It helps rank qualified companies for further research and does not predict future returns.

Rank
#89 of 694
Percentile
Top 25%
Ranking updated
September 12, 2026
32Rank weakened by 32 positions. Rank weakened by 32 positions.
Risk Intelligence
75

30% contribution

Long-Term Potential
65

30% contribution

Fundamental Momentum
41

20% contribution

Ownership Intelligence
97

20% contribution

Ownership Intelligence

97 / 100 · Strong · 20% of the Pro Investor Score

SUPPLEMENTAL / DESCRIPTIVE INTELLIGENCE

Coverage: Partial Coverage

Elite Investor Activity
Insufficient Data

50% of Ownership Intelligence · 10% of the total score

No reliably mapped professional-manager filings are stored, so this evidence is unavailable rather than neutral.

Institutional Activity
97 · Strong

20% of Ownership Intelligence · 4% of the total score

Broad institutional evidence from resolved filings is strong.

Insider Activity
Insufficient Data

15% of Ownership Intelligence · 3% of the total score

No discretionary insider transactions are stored for this company, so this evidence is unavailable rather than neutral.

Strategic Ownership
Insufficient Data

15% of Ownership Intelligence · 3% of the total score

No qualifying major-holder filings are stored, so this evidence is unavailable rather than neutral.

Ownership Intelligence summarizes publicly disclosed activity among professional investment managers, broader institutions, company insiders, and significant strategic owners. It adds context to investment research but is not a validated predictor of future performance. Ownership information is publicly reported with a delay; the latest applicable reporting period is 2026-06-30, publicly disclosed 9/11/2026. Congressional activity is unavailable pending legal review and contributes nothing to this reading.

Why it ranks here

  • Strong risk profile

    Risk Intelligence ranks in the top 19% of qualified companies, with lower_risk price risk.

  • Exceptional long-term potential

    Stored profitability, capital efficiency and reinvestment readings rank near the top of the qualified universe.

  • Strong ownership evidence

    Disclosed institutional activity evidence is favourable relative to other qualified companies. Ownership evidence is descriptive and reported with a delay.

What holds it back

  • Fundamental Momentum is softer

    Reported business trends rank below the qualified median.

  • Ownership Intelligence — Partial Coverage

    Only part of the ownership evidence is available for this company. Missing evidence is left missing rather than replaced with a neutral value.

COMPOSITE DISCOVERY MODEL — RESEARCH STAGE · Data coverage Good. Rankings are recalculated daily using the latest available information. Individual components may update at different frequencies based on when new financial and ownership data becomes available.

Researched separately

Valuation Intelligence 68 · Attractive

RESEARCH MODEL

Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.

Researched separately

Capital Returns Intelligence 53 · Moderate Capital Returns

RESEARCH MODEL

Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.

Score explanation

Why this company scores the way it does

Four research areas carry fixed weights. Each area is compared against every other eligible company, then weighted. The four contributions below add to 70.7 of the stored score (70.7).

  • Risk Intelligence

    30% of the score · contributes 24.4 points

    How strong and defensively sound is the company?

    Stands at the 81 percentile of eligible companies · stored reading 75 · 35% of this company’s total score

    How financially sturdy the company has been when conditions turned against it.

    How this area is measured

    Risk Intelligence reads stored balance-sheet strength, historical downside behaviour and the company's price-risk grouping. A stronger reading describes past resilience; it does not protect against future losses.

    Full methodology
  • Long-Term Potential

    30% of the score · contributes 23.2 points

    Does the business have the characteristics needed to create value over many years?

    Stands at the 77 percentile of eligible companies · stored reading 65 · 33% of this company’s total score

    Whether the business has the durable characteristics long-term owners look for.

    How this area is measured

    Long-Term Potential reads durability characteristics such as profitability consistency, cash generation and reinvestment capability over multiple reported periods.

    Full methodology
  • Fundamental Momentum

    20% of the score · contributes 5.8 points

    Is the underlying business getting stronger or weaker?

    Stands at the 29 percentile of eligible companies · stored reading 41 · 8% of this company’s total score

    Whether the reported business results have been getting stronger or weaker.

    How this area is measured

    Fundamental Momentum compares recent reported fundamentals with the company's own earlier periods, so improvement or deterioration is measured against its history rather than against a forecast.

    Full methodology
  • Ownership Intelligence

    20% of the score · contributes 17.3 points

    What are important owners actually doing?

    Stands at the 86 percentile of eligible companies · stored reading 97 · 24% of this company’s total score

    What large reporting owners have actually been doing with their positions.

    How this area is measured

    Ownership Intelligence reads public ownership filings: how many tracked reporting owners hold the company, and whether they were adding, holding, reducing or exiting in the latest disclosed period.

    Full methodology

What is helping the score

  • Risk Intelligence81 percentile, adding 24.4 points.
  • Long-Term Potential77 percentile, adding 23.2 points.
  • Ownership Intelligence86 percentile, adding 17.3 points.

What deserves attention

  • Fundamental Momentum29 percentile, adding only 5.8 of a possible 20 points.
Outside the score

Additional research — not currently included in the primary Suggested Investment Score.

  • Valuation IntelligenceROLLINS INC reads 68 out of 100 on Valuation Intelligence, recorded as Attractive. The stock currently trades below most of its own recent valuation history. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.
  • Capital Returns IntelligenceROLLINS INC reads 53 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a dividend that has grown about 13.8% a year.

Pro Investor Intelligence™

Reported by insiders, large shareholders and professional funds. Shown beside our research, never blended into it.

Loading professional-investor activity…

Stored snapshots only

What changed

Research-score history available since September 2026.

Stored research history does not yet cover a full 30 days comparison for this company.

A change is reported as meaningful at 8 score points, 5 rank places, or any change of research classification. Nothing here is a recommendation to buy or sell.

Learn the metrics on this page

Plain-English definitions, with the formula and the limitations of each measure.

Fifth research lens · outside the score

Valuation Intelligence

Valuation Intelligence

Is today's price reasonable?

Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.

68/ 100

Attractive

RESEARCH MODEL
Partial coverage

Compared with its history

98

Very Attractive

Is this company expensive or inexpensive compared with its own history?

Compared with peers

Not Available

How expensive is this stock compared with similar companies?

No comparable cohort of at least eight companies with the same usable ratios.

Earnings & cash flow

49

Reasonable

How much financial output does an investor receive relative to the price paid?

Growth-adjusted

48

Reasonable

Does the company's growth help justify the valuation investors are paying?

ROLLINS INC reads 68 out of 100 on Valuation Intelligence, recorded as Attractive. The stock currently trades below most of its own recent valuation history. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.

Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026

Valuation history

Stored readings only. The dashed line is this company's own median for the selected measure.

Only one stored valuation reading exists so far, so there is nothing to chart yet. Valuation history builds forward from activation rather than being reconstructed.

Current P/E 31.4x · own median 54.1x

Valuation is inherently uncertain. A stock that appears inexpensive can continue falling, and a stock that appears expensive can continue rising. Valuation Intelligence provides context about the price investors are paying — it does not predict short-term market movements, and it never produces a fair value, a price target or a buy or sell range. Model VALUATION_INTELLIGENCE_V1.

Sixth research lens · outside the score

Capital Returns Intelligence

Capital Returns Intelligence

How effectively does the company reward shareholders?

Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.

53/ 100

Moderate Capital Returns

RESEARCH MODEL
Excellent coverage

Dividend Quality

85

Exceptional Capital Returns

Dividend reliability

Buyback Effectiveness

42

Moderate Capital Returns

Do buybacks actually reduce shares?

The company spends on share repurchases, but much of that activity offsets share issuance rather than materially reducing the share count.

Dilution Control

48

Moderate Capital Returns

Is your ownership share protected?

Capital Return Sustainability

30

Limited Capital Returns

Can the cash flow support it?

Shareholder Yield

55

Moderate Capital Returns

Cash returned versus company value

ROLLINS INC reads 53 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a dividend that has grown about 13.8% a year.

This company spent cash repurchasing stock, but the share count did not fall meaningfully because it also issued shares. Repurchase spending alone did not increase existing shareholders' ownership.

Distributions coincided with rising debt over this period, so part of the cash returned was not funded by the cash the business generated.

How returned cash was used

Dividends $344.47M · net repurchases $244.76M · total returned $589.23M · 95% of free cash flow

Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026

Capital returns history

Stored readings only. History builds forward from activation rather than being reconstructed.

Only one stored reading exists for this measure so far, so there is nothing to chart yet.

Why higher yield isn't always better

A very high dividend yield may reflect a falling share price or an unsustainable payout. Capital Returns Intelligence emphasizes consistency and sustainability rather than simply rewarding the highest yield.

Why buybacks can be misleading

Announced or gross buyback spending does not always mean shareholders are gaining ownership. Companies can simultaneously issue shares through employee compensation or acquisitions. Suggested Investments therefore considers actual share-count changes alongside repurchase spending.

What these terms mean
Dividend Yield
The annual dividend relative to the current share price.
Payout Ratio
The share of company earnings used to pay dividends.
Free Cash Flow Payout
How much of the company's available cash is being used for dividends.
Share Repurchases
When a company buys back its own stock.
Dilution
When the number of shares increases, reducing each existing share's percentage ownership of the company.
Shareholder Yield
A combined view of dividends and net share repurchases relative to the company's market value.

Capital Returns Intelligence describes how a company returns capital to shareholders. It is not a measure of stock-price performance, it does not predict future returns, and a strong reading is never a recommendation to buy. Dividends and repurchases can be reduced or stopped at any time. Model CAPITAL_RETURNS_INTELLIGENCE_V1, contributing 0% to the Pro Investor Score.

Stored daily snapshots only

Ranking history

Stored Suggested Investment ranking history
Today#89Score 71
30 days agoNot rankedNo stored score
90 days agoNot rankedNo stored score
First suggestedSeptember 12, 2026
Highest rank#89

In the company’s own words

What this company does

Rollins, Inc. ("Rollins," "we," "us," "our," or the "Company"), is an international services company headquartered in Atlanta, Georgia. Through our family of leading brands, we provide essential pest and wildlife control services and protection against termite damage, rodents and insects to more than two million residential and commercial customers from more than 800 Company-owned and franchised locations in approximately 70 countries. Over the course of our lengthy operating history, we have garnered a reputation for providing great customer service. The contracted and recurring nature of our services provide us with visibility into a significant portion of our future revenue.

In 1964, brothers O. Wayne and John Rollins acquired Orkin Exterminating Company and in 1965 we changed our name from Rollins Broadcasting, Inc to Rollins, Inc. In 1968, Rollins began trading on the New York Stock Exchange under the symbol "ROL." Since then, we have grown into a premier global consumer and commercial services company with numerous industry leading brands including Aardwolf Pestkare, Clark Pest Control, Crane Pest Control, Critter Control, Fox Pest Control, HomeTeam Pest Defense, Industrial Fumigant Company, McCall Service, MissQuito, Northwest Exterminating, OPC Pest Services, Orkin, Orkin Australia, Orkin Canada, PermaTreat, Safeguard, Saela Pest Control, Trutech, Waltham Services, Western Pest Services, and more.

Pest control generally consists of assessing a customer's property for conditions that invite pests, tackling current infestations, and stopping the life cycle to prevent future invaders. Termite protection programs include liquid treatments, wet and dry foam applications, termite baiting and wood treatments. We operate under one reportable segment which contains our three service offerings:

Residential : Pest control services protecting residential properties from common pests, including rodents, insects and wildlife;

Quoted from the business section of this company’s 10-K filed February 12, 2026. Read the filing

Four distinct intelligence areas

The IA view

Risk Intelligence

Production core

75

Fundamentally Qualified

+7.5 vs Jun 30, 2026

Business Quality qualification score from the locked IA Defensive Research Core. Price Risk stays a separate category and is never blended in.

As of Sep 11, 2026

Long-Term Potential

Research model

65

Elite Compounder

+9.8 vs Jun 30, 2026

Durable business economics and reinvestment characteristics. Independent external validation is pending.

As of Sep 11, 2026

Fundamental Momentum

Research model

41

Middle

-4.9 vs Jun 30, 2026

Direction and breadth of change in underlying business fundamentals. Not a price-momentum signal.

As of Sep 11, 2026

Elite Investor Activity

Supplemental

Insufficient Data

No prior period to compare

Too few tracked managers disclosed a position to describe consensus.

Company intelligence

ROL score history

Each area is measured and reported separately. No combined score exists.

ROL intelligence history from 2023-09-30 to 2026-09-11. Risk Intelligence 74.7 on 2026-09-11, up 7.5 from 67.2 on 2026-06-30. Long-Term Potential 64.6 on 2026-09-11, up 9.8 from 54.8 on 2026-06-30. Fundamental Momentum 41.2 on 2026-09-11, down 4.9 from 46.1 on 2026-06-30. Each area is reported separately and is never combined into a single score.

Risk Intelligence 74.7 as of Sep 11, 2026 (+7.5 vs prior period) · Production core

Long-Term Potential 64.6 as of Sep 11, 2026 (+9.8 vs prior period) · Research model

Fundamental Momentum 41.2 as of Sep 11, 2026 (-4.9 vs prior period) · Research model

Share price

ROL price history

Closing prices adjusted for splits and dividends. Past prices do not indicate future results.

6M change
-37.0%
1Y change
-39.5%
3Y change
-1.3%
5Y change
-1.3%
Max change
+70.0%

Last stored close $34.73 · -39.5% over the selected range · 52 sessions shown

Balanced evidence

Why IA likes it

  • Business Quality meets the frozen IA Defensive qualification.
  • More disclosed holders are new or increasing than reducing or exiting.

Risk and uncertainty

What IA doesn’t like

  • No specific negative evidence is available. This is not evidence of low risk.

What would change our view

  • Business Quality falling below the frozen qualification threshold.
  • Price Risk moving to a less favorable category.
  • A sustained reversal in the Fundamental Momentum research evidence.
  • New material public ownership disclosures.

Public filings · descriptive only

Elite Investor Activity

Reporting holders

3

New holders

1

Increasing

1

Reducing

1

Exiting

0

Coverage

Excellent

Positive disclosed activity · Report period 2022-03-31 · Public 12/19/2023

ManagerChangePortfolio weightRankDisclosed

Insufficient high-confidence manager coverage.

Objective stored changes

What changed

  • Risk Intelligence

    IA Defensive weakened

    Business Quality qualification score moved from 67.2 to 64.9.

  • Risk Intelligence

    Price Risk category changed

    Price Risk moved from Not Available to Lower risk.

  • Fundamental Momentum

    Fundamental Momentum softened

    Fundamental Momentum research score moved from 46.1 to 34.8.

  • Fundamental Momentum

    Fundamental Momentum improved

    Fundamental Momentum research score moved from 40.5 to 46.1.

  • Elite Investor Activity

    Tracked managers initiated positions

    2 tracked managers first disclosed a position for the reporting period ending 2024-09-30.

Ownership timeline

No high-confidence public ownership events are available.

General research only. Not personalized advice. Public filings may be delayed, amended, incomplete, or reflect positions that have changed since the reporting date.