Plain English

Investing glossary

Every term we use across our research and courses, defined once and without jargon. Terms with real depth — compounding, drawdown, Form 13F, dilution — have their own full explanation page.

Explained in full

These concepts change how you read a company, so each has its own page with the formula, a worked example, the common mistake and how we use it in our research.

  • Compound interest

    Compound interest is growth earned on both your original money and on the growth it has already produced. It is the reason long holding periods matter more than clever entry points.

  • Dollar-cost averaging

    Dollar-cost averaging means investing a fixed amount on a fixed schedule regardless of price. It removes the need to decide when to invest, and it buys more shares when prices are lower.

  • Free cash flow

    Free cash flow is the cash a business has left after paying the costs of running and maintaining itself. It is the cash that can fund dividends, buybacks, debt repayment or reinvestment.

  • Expense ratio

    An expense ratio is the annual percentage of your money a fund keeps to run itself. It is deducted from returns quietly, every year, whether the fund performs well or badly.

  • Maximum drawdown

    Maximum drawdown is the largest peak-to-trough fall an investment has suffered over a period. It measures the worst stretch an investor would have had to sit through.

  • Diversification

    Diversification means owning enough different investments that no single failure can decide your outcome. It reduces the damage of being wrong about any one company.

  • Price-to-earnings ratio

    The price-to-earnings ratio compares a company's share price to its earnings per share. It is a rough statement of how much investors are paying for each dollar of profit.

  • Dividend yield

    Dividend yield is the annual dividend per share divided by the share price. It tells you the current income rate, not whether the dividend is safe.

  • Total return

    Total return counts price change plus dividends and other distributions. It is the only honest way to compare investments where some pay income and some do not.

  • Share dilution

    Dilution happens when a company issues new shares, shrinking each existing shareholder's slice of the business. Your ownership can fall even when the company grows.

  • Volatility

    Volatility measures how much an investment's price moves around, usually as the standard deviation of returns. It describes turbulence, not the probability of permanent loss.

  • Form 13F

    Form 13F is a quarterly filing in which large U.S. investment managers disclose the qualifying stock positions they held at quarter end. It is public evidence of professional ownership, reported after the fact.

  • Market capitalization

    Market capitalization is share price multiplied by shares outstanding — the market's current price for the entire company. It measures size and market sentiment, not quality, safety or how much cash a company actually has.

  • Revenue

    Revenue is total sales recognised over a period, before any costs are subtracted. It is the top line of the income statement and the base every margin is calculated from.

  • Earnings per share

    Earnings per share divides a company's net income by its share count, giving profit on a per-share basis. It is the figure most valuation ratios, including the price-to-earnings ratio, are built on.

  • Operating margin

    Operating margin is operating profit divided by revenue, showing how much of each sales dollar remains after running the core business. It is a measure of operating efficiency, before interest and taxes.

  • Return on invested capital

    Return on invested capital measures how much operating profit a business generates relative to the capital — debt and equity combined — used to produce it. It is a measure of how efficiently a company turns capital into profit.

  • Balance sheet

    A balance sheet is a snapshot of what a company owns and owes on a specific date. Assets always equal liabilities plus shareholders' equity, by definition.

  • Payout ratio

    The payout ratio is the share of a company's earnings or cash flow paid out as dividends. A very high ratio leaves little room for setbacks, while a low ratio can mean either caution or heavy reinvestment.

  • Buyback

    A buyback is a company purchasing and retiring its own shares, which increases each remaining share's claim on the business. Whether that benefits owners depends on the price paid and how it is funded.

  • Shares outstanding

    Shares outstanding is the total number of a company's shares currently held by all owners. It is the denominator behind market capitalization, earnings per share and every other per-share measure.

  • Index fund

    An index fund is built to match the return of a benchmark, such as the S&P 500, rather than to beat it. It typically achieves this at a far lower cost than a fund trying to pick winners.

  • ETF

    An ETF, or exchange-traded fund, is a basket of investments that trades on an exchange throughout the day like a single stock. Most track an index, but the label alone does not guarantee diversification or low cost.

  • Time horizon

    Time horizon is how long until you actually need the money, and it should be set by a real date rather than by comfort with risk. It determines what you can responsibly hold, because risk you can absorb over decades can be devastating over a couple of years.

  • Moat

    A moat is a durable competitive advantage that makes a business hard for rivals to displace. It is a qualitative concept, best supported by measurable evidence like sustained margins rather than treated as a label on its own.

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401(k)
An employer-sponsored retirement account in the U.S., often including matching contributions from the employer.

A

Affinity fraud
Fraud that targets members of a shared community, faith or background to borrow trust that has not been earned.
Anchoring
Fixating on a reference point, usually the price you paid, instead of evaluating a holding on current evidence.
Ask
The lowest price a seller is currently willing to accept.
Asset allocation
How money is divided between broad categories such as stocks, bonds and cash.
Asset class
A group of investments that behave similarly, such as stocks, bonds, cash or cryptocurrency.

B

Backtest
A simulation of how a strategy would have behaved historically. Easy to build badly and easy to mislead with.
Balance sheet
A snapshot of what a company owns and owes on a specific date.
Bear market
A sustained decline in a market, conventionally 20% or more from a recent high.
Benchmark
The index a fund or strategy is measured against.
Bid
The highest price a buyer is currently offering.
Bid-ask spread
The gap between the best buying and selling prices — an implicit cost of trading.
Bitcoin
A decentralised digital asset with a capped supply of 21 million coins and no issuing authority.
Blockchain
A shared transaction record maintained simultaneously by many independent computers.
Bond
A loan to a government or company that pays interest and repays principal at maturity.
BrokerCheck
A free FINRA tool for verifying the registration and disciplinary history of brokers and firms.
Broker
The regulated intermediary that holds your account and routes your orders to the market.
Buyback
A company purchasing and retiring its own shares, which increases each remaining share's claim on the business.

C

CAGR
Compound annual growth rate — the constant annual rate that would produce a given total change over a period.
Capital gain
The profit realised when an investment is sold above its cost basis.
Compounding
Growth earned on previous growth, which becomes the dominant force over long periods.
Concentration risk
Risk created when too much of your outcome depends on one holding, sector or theme.
Correlation
How closely two investments tend to move together.
Cost basis
What you paid for an investment, used to calculate taxable gain or loss.
Coverage
How much reliable evidence exists for a company. Low coverage means less can be assessed.
Credit risk
The risk that a borrower fails to make promised payments.
Custody
Who actually controls an asset. In crypto, whoever holds the private keys holds the asset.

D

Dilution
The reduction in each existing share's ownership when a company issues new shares.
Diversification
Spreading money across many investments so no single failure dominates the outcome.
Dividend
Cash a company pays out to shareholders from its profits.
Dividend yield
Annual dividends per share divided by the share price.
Dollar-cost averaging
Investing a fixed amount at regular intervals regardless of price.
Drawdown
The decline from a previous peak, measured peak to trough.

E

EDGAR
The SEC's free public database of company regulatory filings.
Emergency fund
Accessible cash reserved for unexpected expenses, so investments never have to be sold at a bad moment.
EPS
Earnings per share — net profit divided by shares outstanding.
ETF
Exchange-traded fund: a basket of investments that trades on an exchange like a single stock.
Ethereum
A programmable blockchain on which applications run as smart contracts.
Expense ratio
The annual percentage a fund deducts from assets to cover its costs.

F

Falsification
The pre-written condition that would tell you your investment reasoning was wrong.
FOMO
Fear of missing out — buying because something has already risen sharply.
Fractional share
Part of a single share, allowing investment by dollar amount.
Free cash flow
Cash generated by operations after the capital spending needed to maintain the business.
Fundamental Momentum
One of our four scored components: whether measured business fundamentals are improving or deteriorating.

G

Gas
The fee paid to execute a transaction or smart contract on Ethereum.

I

Index
A measurement of a group of investments, such as the S&P 500. An index cannot itself be bought.
Index fund
A fund designed to match an index rather than beat it, usually at low cost.
Inflation
A general rise in prices, which reduces what a given amount of money can buy.
Interest-rate risk
The risk that rising interest rates reduce the market value of existing bonds.
IPO
Initial public offering — the first sale of a company's shares to the public.
IRA
An individual retirement account in the U.S., available in traditional and Roth forms.

L

Leveraged ETF
A fund aiming to multiply a daily index move. It resets daily and is not an accumulation vehicle.
Liquidity
How easily an asset can be sold at a fair price.
Lookahead bias
Using information in an analysis that was not actually available at the time being analysed.
Loss aversion
The tendency for losses to feel more painful than equivalent gains feel good.

M

Margin
Borrowed money used to invest. It amplifies both gains and losses and can force selling.
Market capitalization
Share price multiplied by shares outstanding — the market's price for the whole company.
Market maker
A participant that continuously quotes buy and sell prices, providing liquidity.
Market risk
The risk that broad markets decline together, which diversification cannot remove.
Maturity
The date a bond repays its principal.
Moat
A durable competitive advantage that makes a business hard to displace.
Mutual fund
A pooled fund that transacts once per day at its net asset value.

N

Net asset value
The per-share value of a fund's holdings.

O

Operating margin
Operating profit as a percentage of revenue — a measure of operational efficiency.
Ownership Intelligence
One of our four scored components: measured evidence about who owns a company, from public disclosures.

P

P/E ratio
Share price divided by earnings per share — how much is paid per dollar of current earnings.
Payout ratio
The share of earnings or cash flow paid out as dividends.
Permanent loss of capital
Value that does not recover, as distinct from a temporary decline.
Phishing
Deception designed to obtain credentials, keys or access, often by impersonating a trusted service.
Point-in-time
Using only the information that was genuinely available on a given historical date.
Ponzi scheme
A fraud that pays existing investors with new investors' money rather than real profits.
Position sizing
Deciding how much to hold in one investment — usually more important than which one.
Private key
The secret that authorises crypto transactions. Control of the key is control of the asset.
Purchasing power
What an amount of money can actually buy.
Pyramid scheme
A structure that pays participants for recruiting others rather than for any real product or return.

R

Recency bias
Assuming the recent past will continue.
Rebalancing
Adjusting holdings back toward intended proportions, ideally using new contributions first.
Recovery phrase
The words that restore a crypto wallet. Anyone who has it controls the funds.
Return on invested capital
How much profit a business generates from the capital it employs.
Revenue
Total sales before any costs are subtracted.
Risk Intelligence
One of our four scored components: measured evidence about a company's risk characteristics.
Rug pull
A crypto fraud where creators abandon a project and remove its liquidity or funds.

S

S&P 500
An index of 500 large U.S. companies weighted by market capitalization.
Sector
A grouping of companies in similar businesses, which often move together.
Self-custody
Holding your own crypto private keys rather than relying on a platform.
Settlement
The completion of a trade, when ownership is officially transferred.
Share
A unit of ownership in a company.
Share class
Different categories of a company's shares, which can carry different voting rights.
Shares outstanding
The total number of a company's shares currently held by all owners.
Smart contract
Code on a blockchain that executes automatically when its conditions are met.
SPIVA
S&P Dow Jones Indices' scorecards comparing active fund performance against benchmarks.
Stablecoin
A crypto token designed to hold a steady value, usually against a currency such as the U.S. dollar.
Stock split
Dividing existing shares into more shares at a proportionally lower price. Economically neutral.
Suggested Investment Score
Our composite research score: Risk 30%, Long-Term Potential 30%, Fundamental Momentum 20%, Ownership Intelligence 20%.
Survivorship bias
Excluding failed or delisted companies from a study, which flatters historical results.

T

Taxable account
A standard brokerage account with no special tax treatment.
Ticker
The short code identifying a listed security.
Time horizon
How long until you need the money. It determines what you can responsibly own.
Turnover
How frequently holdings are bought and sold. Higher turnover means higher costs.

V

Valuation
Assessing the price of an investment relative to the business behind it.
Volatility
How sharply a value moves over time. High volatility means a wider range of short-term outcomes.

Sources and methodology

Definitions are written in-house. Where a term has a regulatory meaning, the primary source is the regulator's own material.

  • Compound interest

    Compound interest is growth earned on both your original money and on the growth it has already produced. It is the reason long holding periods matter more th

  • Dollar-cost averaging

    Dollar-cost averaging means investing a fixed amount on a fixed schedule regardless of price. It removes the need to decide when to invest, and it buys more s

  • Free cash flow

    Free cash flow is the cash a business has left after paying the costs of running and maintaining itself. It is the cash that can fund dividends, buybacks, deb

  • Expense ratio

    An expense ratio is the annual percentage of your money a fund keeps to run itself. It is deducted from returns quietly, every year, whether the fund performs

  • Maximum drawdown

    Maximum drawdown is the largest peak-to-trough fall an investment has suffered over a period. It measures the worst stretch an investor would have had to sit

  • Diversification

    Diversification means owning enough different investments that no single failure can decide your outcome. It reduces the damage of being wrong about any one c