Company research

AAPL · Nasdaq

Apple Inc.

Information Technology · Technology Hardware

$343.83

-0.94%

Close on Oct 28, 2026

Research data through 2026-10-28

Long-term research evidence only. No price targets, no trading signals, no recommendations.

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Pro Investor Academy research

Research data through Oct 28, 2026. Research is updated periodically, not in real time.

Quality

71

of 100 · stored research reading

Stored Quality research reads 71 of 100, an above-average reading in the covered universe. Some underlying measurements are stronger than others.

Quality research measures durability of the business itself from stored fundamentals: balance-sheet strength, profitability consistency and cash generation. It is a research reading, not a prediction of future returns.

How this is measured

Fundamental Momentum

Accelerating

79

of 100 · stored research reading

Stored Fundamental Momentum research reads 79 of 100. Stored measurements classify recent reported fundamentals as accelerating. This describes reported financial change already disclosed, with no forward-looking claim.

Fundamental Momentum research measures the direction of recently reported company fundamentals compared with the company's own history. It describes reported change, not future price movement.

How this is measured

Capital Returns

Strong

72

of 100 · stored research reading

Stored Capital Returns research reads 72 of 100, recorded as strong. Stored records show 13 consecutive years of dividend payments. Share count has been reduced at about 2.6% a year in the stored window.

Capital Returns research measures how a company has actually returned cash to shareholders: dividend record, buyback effectiveness, dilution control and how those payments were funded.

How this is measured

Valuation context

Price / earnings
38.9

Stored ratios recorded at the last research date (2026-10-28). Valuation Intelligence remains research context and is not a validated allocation signal.

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Explore other companies in this industry. These are objective industry neighbours, not suggested alternatives.

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Plain-English definitions, with the formula and the limitations of each measure.

In the company’s own words

What this company does

The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The Company’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September.

iPhone is the Company’s line of smartphones based on its iOS operating system. The iPhone line includes iPhone 17 Pro, iPhone Air , iPhone 17, iPhone 16 and iPhone 16e.

Mac is the Company’s line of personal computers based on its macOS operating system. The Mac line includes laptops MacBook Air and MacBook Pro , as well as desktops iMac , Mac mini , Mac Studio and Mac Pro .

iPad is the Company’s line of multipurpose tablets based on its iPadOS operating system. The iPad line includes iPad Pro , iPad Air , iPad and iPad mini .

Quoted from the business section of this company’s 10-K filed October 31, 2025. Read the filing

General research only. Not personalized advice. Public filings may be delayed, amended, incomplete, or reflect positions that have changed since the reporting date.