The shape of a crisis
Severe declines tend to arrive faster than recoveries, are accompanied by confident predictions of further collapse, and feel like a permanent change in circumstances while they are happening.
Broad markets have historically experienced major declines including 1929, 1973–74, 1987, 2000–2002, 2008–2009 and 2020. Each was followed by recovery over subsequent years, but the timing was never knowable in advance and no future recovery is guaranteed.
What tends to go wrong
The damage is usually self-inflicted.
- Selling diversified holdings near the bottom
- Stopping contributions exactly when prices are lowest
- Moving to cash and waiting for a signal that never clearly arrives
- Concentrating into whatever recently fell least
Why selling near the bottom happens
A decline is loudest exactly when it is furthest along, because that is when it has generated the most news coverage and the most fear. Investors often act on the volume of alarming information rather than on any new evidence about their own specific holdings, which is precisely backwards from a research-based approach.
What a plan looks like
Decide in advance what you will do during a 30% decline, write it down, and keep contributions automatic. A decision made calmly is worth more than any forecast made during the event.
Why this matters
Your behaviour during two or three bad months can outweigh a decade of good selection.
How this connects to Intelligent Accumulation
Automatic, scheduled contributions are the single most direct defence against stopping investing exactly when prices are lowest.
Read the full approachTerms used in this lesson
- Bear market
- A sustained decline in a market, conventionally 20% or more from a recent high.
Check your understanding
No score is recorded. This is only here to test whether the lesson landed.
Key takeaways
- Severe declines share a recognisable pattern of speed, alarm and a feeling of permanence
- Most damage in a crash comes from investors' own reactions, not the decline itself
- Selling near the bottom and stopping contributions are the two most common mistakes
- A written plan decided in advance replaces panic with a pre-made decision
Related concepts
- Written by
- Suggested Investments Research Team
- Content type
- Educational article
- Published
- 2026-09-13
- Last reviewed
- 2026-09-13
Sources and methodology
- Investor.gov investor education — U.S. Securities and Exchange CommissionPrimary source
- Trading Is Hazardous to Your Wealth — Barber & Odean, Journal of FinancePrimary source
Educational content only. This lesson is not investment, tax or legal advice and does not recommend buying or selling any specific investment. All investing involves the risk of loss.