Braze Inc

To forge vibrant connections between people and the brands they love, fueled by a community that inspires and technology that lights the way.

Braze is a leading customer engagement platform that empowers brands to Be Absolutely Engaging. Customer Engagement is an emerging category of business activity and software which we define as the full set of activities that companies use to build and maintain direct, meaningful relationships with their customers. Our platform brings together rich, first-party context, transforms that context with composable intelligence (models, agents, and operators), and delivers continuous, and personally relevant interactions across channels. As of January 2026, 2,609 customers around the world trusted Braze to power their cross-channel customer engagement strategies. In January 2026, our platform enabled interactions with 8.0 billion monthly active users via our customers’ apps, websites, and other digital interfaces, up from 7.2 billion in January 2025.

Our bond with technology has strengthened immensely over the past decade as we welcomed connected devices, digital services, and, most recently, artificial intelligence, or AI, into nearly every part of our lives. Braze was founded in 2011 in response to the step change in human history ushered in by the smartphone, when we became significantly more connected to each other and to the products and services that brands compete to sell to us. Today, we interact with many brands across a myriad of digital and physical touchpoints. The first-party data generated from the increase in digital touchpoints in particular has provided brands with new opportunities to reach customers with the right message at the right time, but it has also increased consumer expectations for brands to understand and anticipate their needs regardless of where they interact. The ongoing platform shift to AI has further elevated expectations for a personalized experience and creates new opportunities for brands to connect with their customers. These trends have put competitive pressure on brands to increase their focus and investment on customer experience. Successful brands now use customer engagement software that leverages first-party data to make customer relationships actionable while differentiating them from their competition and ultimately transforming their businesses. The end results are more lasting customer relationships that increase brand loyalty and customer value over time. We view our own role as steward of a brand's first party relationships, achieved through the sophisticated management of their first-party data, as well as the orchestration and delivery of critical components of their marketing and product experience across an increasingly non-linear and digital customer journey.

Most cross-channel marketing automation platforms available today approach customer engagement on a channel-by-channel or campaign-by-campaign basis, which creates data and engagement silos that result in disjointed customer experiences and diminishes customer loyalty. We built Braze to facilitate the craft of customer engagement—a pursuit that is distinct from merely the activity of sending marketing messages. The craft of customer engagement brings together diverse skillsets, bold creativity, the sophisticated use of AI, data, and an agile, experimental approach to the strategy that unlocks value in more of