Risk Intelligence
Core Model
C−
58 / 100
Restricted
How strong and defensively sound is the company?
Around the middle of the covered universe.
Suggestions
CLX · NYSE
CLOROX CO /DE/
Private betaConsumer Staples · Household Products
$87.76
-1.14%
Close on Sep 11, 2026
Watch
Updated 6/30/2026
Long-term research evidence only. No price targets, no trading signals, no recommendations.
Investment Report Card
CLOROX CO /DE/
Consumer Staples · Household Products · Data confidence good
20 / 100
Rank #677 of 1,152 qualified companies
Top 98% · Not Currently Suggested
Long-Term Potential
Research Model
F
38 / 100
Not Scored
Does the business have the characteristics needed to create value over many years?
Weaker than most covered companies on this measure.
Fundamental Momentum
Research Model
F
13 / 100
Not Scored
Is the underlying business getting stronger or weaker?
Weaker than most covered companies on this measure.
Ownership Intelligence
Supplemental Intelligence
B−
72 / 100
Positive disclosed activity
What are important owners actually doing?
Above average on this measure.
Valuation Intelligence
Research Model
D+
52 / 100
Reasonable
Is today's price reasonable?
Weaker than most covered companies on this measure — and valuation is researched separately from the Suggested Investment Score.
Capital Returns Intelligence
Research Model
D+
52 / 100
Moderate Capital Returns
How effectively does the company reward shareholders?
Weaker than most covered companies on this measure — and capital returns are researched separately from the Suggested Investment Score.
Why it stands out
- More disclosed holders are new or increasing than reducing or exiting.
What holds it back
No weakening evidence is recorded in today's readings.
Long-term view
CLOROX CO /DE/ scores 38 on Long-Term Potential (F), described by the research model as not scored. This describes business characteristics only — it is not a forecast of future returns.
Ownership view
Disclosed ownership evidence reads 72 (B−): Positive disclosed activity. 3 tracked managers disclosed a position in the latest reporting period. Ownership filings are historical disclosures, not signals.
Valuation view
CLOROX CO /DE/ reads 52 out of 100 on Valuation Intelligence, recorded as Reasonable. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
Capital returns view
CLOROX CO /DE/ reads 52 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a dividend that has grown about 5.0% a year and a share count falling about 0.8% a year. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
What changed
No meaningful recorded changes in the stored history.
Risk Intelligence is a core model, Long-Term Potential, Fundamental Momentum, Valuation Intelligence and Capital Returns Intelligence are research models, and Ownership Intelligence is supplemental descriptive evidence. Valuation Intelligence and Capital Returns Intelligence each contribute 0% to the Suggested Investment Score. Nothing here is a recommendation.
Compare CLX with other companiesResearch Collections
This company does not currently satisfy any collection rule. That is a stored research result, not a judgement about the business.
Browse collectionsAbout a minute to read
The 60-Second Investment Brief
Written from stored research readings only. No hype. No trading signals. Just better evidence.
Why it's interesting
CLOROX CO /DE/ (CLX) scores 20 out of 100 and ranks #677 of 1,152 qualified companies today. That places it in the top 98% of ranked companies. The stored tier for that score is not currently suggested.
Business strength
Risk Intelligence reads 58 out of 100 (C−), recorded as restricted. Around the middle of the covered universe.
Long-term opportunity
Long-Term Potential reads 38 out of 100 (F), recorded as not scored. Weaker than most covered companies on this measure.
What's improving or weakening
Fundamental Momentum reads 13 out of 100 (F), recorded as not scored. Weaker than most covered companies on this measure.
What important owners are doing
Ownership Intelligence reads 72 out of 100 (B−), recorded as positive disclosed activity. Above average on this measure.
What kind of price you'd be paying
Valuation currently appears reasonable: Valuation Intelligence reads 52 out of 100 (D+), recorded as Reasonable. CLOROX CO /DE/ reads 52 out of 100 on Valuation Intelligence, recorded as Reasonable. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
How the company rewards shareholders
Capital Returns Intelligence reads 52 out of 100 (D+), recorded as Moderate Capital Returns. CLOROX CO /DE/ reads 52 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a dividend that has grown about 5.0% a year and a share count falling about 0.8% a year. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
What could go wrong
No weakening factors are recorded in today's stored readings, and data confidence is good. Absence of a recorded weakness is not evidence of safety.
Bottom line
No individual layer reaches the strongest band today. Risk Intelligence and Long-Term Potential and Fundamental Momentum remain the main area to watch. Separately from the score, valuation reads reasonable at today's price.
Composite discovery model
Suggested Investment Score
Suggested Investment Score
20 / 100
Not Currently Suggested
A 0–100 composite discovery score combining Risk Intelligence, Long-Term Potential, Fundamental Momentum, and Ownership Intelligence. It helps rank qualified companies for further research and does not predict future returns.
- Rank
- #677 of 694
- Percentile
- Top 98%
- Ranking updated
- September 12, 2026
389Rank weakened by 389 positions. Rank weakened by 389 positions.
- Risk Intelligence
- 58
- Long-Term Potential
- 38
- Fundamental Momentum
- 13
- Ownership Intelligence
- 72
30% contribution
30% contribution
20% contribution
20% contribution
Ownership Intelligence
72 / 100 · Positive · 20% of the Suggested Investment Score
SUPPLEMENTAL / DESCRIPTIVE INTELLIGENCE
Coverage: Good
- Elite Investor Activity
- 67 · Positive
- Institutional Activity
- 84 · Strong
- Insider Activity
- Insufficient Data
- Strategic Ownership
- Insufficient Data
50% of Ownership Intelligence · 10% of the total score
Tracked professional-manager activity is positive.
20% of Ownership Intelligence · 4% of the total score
Broad institutional evidence from resolved filings is strong.
15% of Ownership Intelligence · 3% of the total score
No discretionary insider transactions are stored for this company, so this evidence is unavailable rather than neutral.
15% of Ownership Intelligence · 3% of the total score
No qualifying major-holder filings are stored, so this evidence is unavailable rather than neutral.
Ownership Intelligence summarizes publicly disclosed activity among professional investment managers, broader institutions, company insiders, and significant strategic owners. It adds context to investment research but is not a validated predictor of future performance. Ownership information is publicly reported with a delay; the latest applicable reporting period is 2026-06-30, publicly disclosed 9/11/2026. Congressional activity is unavailable pending legal review and contributes nothing to this reading.
Why it ranks here
No component ranks in the top quartile of the qualified universe.
What holds it back
Risk Intelligence is less favourable
Defensive characteristics rank below the middle of the qualified universe.
Long-term potential is mid-pack
Long-Term Potential ranks below the qualified median. This remains a research model.
Fundamental Momentum is softer
Reported business trends rank below the qualified median.
Ownership evidence is not uniformly supportive
The combined disclosed ownership evidence ranks below the qualified median.
COMPOSITE DISCOVERY MODEL — RESEARCH STAGE · Data coverage Excellent. Rankings are recalculated daily using the latest available information. Individual components may update at different frequencies based on when new financial and ownership data becomes available.
Researched separately
Valuation Intelligence 52 · Reasonable
RESEARCH MODEL
Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.
Researched separately
Capital Returns Intelligence 52 · Moderate Capital Returns
RESEARCH MODEL
Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.
Score explanation
Why this company scores the way it does
Four research areas carry fixed weights. Each area is compared against every other eligible company, then weighted. The four contributions below add to 20.4 of the stored score (20.4).
Risk Intelligence
30% of the score · contributes 8.2 points
How strong and defensively sound is the company?
Stands at the 27 percentile of eligible companies · stored reading 58 · 40% of this company’s total score
How financially sturdy the company has been when conditions turned against it.
How this area is measured
Risk Intelligence reads stored balance-sheet strength, historical downside behaviour and the company's price-risk grouping. A stronger reading describes past resilience; it does not protect against future losses.
Full methodologyLong-Term Potential
30% of the score · contributes 4.1 points
Does the business have the characteristics needed to create value over many years?
Stands at the 14 percentile of eligible companies · stored reading 38 · 20% of this company’s total score
Whether the business has the durable characteristics long-term owners look for.
How this area is measured
Long-Term Potential reads durability characteristics such as profitability consistency, cash generation and reinvestment capability over multiple reported periods.
Full methodologyFundamental Momentum
20% of the score · contributes 0.4 points
Is the underlying business getting stronger or weaker?
Stands at the 2 percentile of eligible companies · stored reading 13 · 2% of this company’s total score
Whether the reported business results have been getting stronger or weaker.
How this area is measured
Fundamental Momentum compares recent reported fundamentals with the company's own earlier periods, so improvement or deterioration is measured against its history rather than against a forecast.
Full methodologyOwnership Intelligence
20% of the score · contributes 7.6 points
What are important owners actually doing?
Stands at the 38 percentile of eligible companies · stored reading 72 · 38% of this company’s total score
What large reporting owners have actually been doing with their positions.
How this area is measured
Ownership Intelligence reads public ownership filings: how many tracked reporting owners hold the company, and whether they were adding, holding, reducing or exiting in the latest disclosed period.
Full methodology
What is helping the score
No research area currently stands in the stronger half of eligible companies.
What deserves attention
- Fundamental Momentum — 2 percentile, adding only 0.4 of a possible 20 points.
- Long-Term Potential — 14 percentile, adding only 4.1 of a possible 30 points.
- Risk Intelligence — 27 percentile, adding only 8.2 of a possible 30 points.
- Ownership Intelligence — 38 percentile, adding only 7.6 of a possible 20 points.
Outside the score
Additional research — not currently included in the primary Suggested Investment Score.
- Valuation Intelligence — CLOROX CO /DE/ reads 52 out of 100 on Valuation Intelligence, recorded as Reasonable. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.
- Capital Returns Intelligence — CLOROX CO /DE/ reads 52 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a dividend that has grown about 5.0% a year and a share count falling about 0.8% a year.
Stored snapshots only
What changed
Research-score history available since September 2026.
Stored research history does not yet cover a full 30 days comparison for this company.
A change is reported as meaningful at 8 score points, 5 rank places, or any change of research classification. Nothing here is a recommendation to buy or sell.
Learn the metrics on this page
Plain-English definitions, with the formula and the limitations of each measure.
Fifth research lens · outside the score
Valuation Intelligence
Valuation Intelligence
Is today's price reasonable?
Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.
52/ 100
Reasonable
RESEARCH MODEL
Good coverage
Compared with its history
78
Very Attractive
Is this company expensive or inexpensive compared with its own history?
Compared with peers
48
Reasonable
How expensive is this stock compared with similar companies?
Earnings & cash flow
58
Reasonable
How much financial output does an investor receive relative to the price paid?
Growth-adjusted
10
Expensive
Does the company's growth help justify the valuation investors are paying?
CLOROX CO /DE/ reads 52 out of 100 on Valuation Intelligence, recorded as Reasonable. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.
Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026
Valuation history
Stored readings only. The dashed line is this company's own median for the selected measure.
Only one stored valuation reading exists so far, so there is nothing to chart yet. Valuation history builds forward from activation rather than being reconstructed.
Current P/E 18.1x · own median 25.1x · peer median 23.0x
Valuation is inherently uncertain. A stock that appears inexpensive can continue falling, and a stock that appears expensive can continue rising. Valuation Intelligence provides context about the price investors are paying — it does not predict short-term market movements, and it never produces a fair value, a price target or a buy or sell range. Model VALUATION_INTELLIGENCE_V1.
Sixth research lens · outside the score
Capital Returns Intelligence
Capital Returns Intelligence
How effectively does the company reward shareholders?
Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.
52/ 100
Moderate Capital Returns
RESEARCH MODEL
Excellent coverage
Dividend Quality
66
Favorable Capital Returns
Dividend reliability
Buyback Effectiveness
66
Favorable Capital Returns
Do buybacks actually reduce shares?
Dilution Control
53
Moderate Capital Returns
Is your ownership share protected?
Capital Return Sustainability
0
Limited Capital Returns
Can the cash flow support it?
Shareholder Yield
87
Exceptional Capital Returns
Cash returned versus company value
CLOROX CO /DE/ reads 52 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a dividend that has grown about 5.0% a year and a share count falling about 0.8% a year.
Distributions coincided with rising debt over this period, so part of the cash returned was not funded by the cash the business generated.
How returned cash was used
Dividends $602.00M · net repurchases $279.00M · total returned $881.00M · 218% of free cash flow
Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026
Capital returns history
Stored readings only. History builds forward from activation rather than being reconstructed.
Only one stored reading exists for this measure so far, so there is nothing to chart yet.
Why higher yield isn't always better
A very high dividend yield may reflect a falling share price or an unsustainable payout. Capital Returns Intelligence emphasizes consistency and sustainability rather than simply rewarding the highest yield.
Why buybacks can be misleading
Announced or gross buyback spending does not always mean shareholders are gaining ownership. Companies can simultaneously issue shares through employee compensation or acquisitions. Suggested Investments therefore considers actual share-count changes alongside repurchase spending.
What these terms mean
- Dividend Yield
- The annual dividend relative to the current share price.
- Payout Ratio
- The share of company earnings used to pay dividends.
- Free Cash Flow Payout
- How much of the company's available cash is being used for dividends.
- Share Repurchases
- When a company buys back its own stock.
- Dilution
- When the number of shares increases, reducing each existing share's percentage ownership of the company.
- Shareholder Yield
- A combined view of dividends and net share repurchases relative to the company's market value.
Capital Returns Intelligence describes how a company returns capital to shareholders. It is not a measure of stock-price performance, it does not predict future returns, and a strong reading is never a recommendation to buy. Dividends and repurchases can be reduced or stopped at any time. Model CAPITAL_RETURNS_INTELLIGENCE_V1, contributing 0% to the Suggested Investment Score.
Stored daily snapshots only
Ranking history
| Today | #677 | Score 20 |
|---|---|---|
| 30 days ago | Not ranked | No stored score |
| 90 days ago | Not ranked | No stored score |
| First suggested | Not yet suggested | |
| Highest rank | #677 | |
In the company’s own words
What this company does
The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with fiscal year 2026 net sales of $6.7 billion and about 9,200 employees worldwide as of June 30, 2026. The Company has operations in approximately 25 countries or territories and sells its products in approximately 95 markets, primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors. Clorox markets some of the most trusted and recognized consumer brand names, including Clorox cleaning and disinfecting products; Pine-Sol cleaner; Liquid-Plumr clog removers; Poett home care products; Glad bags and wraps; Fresh Step cat litter; Kingsford grilling products; Hidden Valley dressings, dips, seasonings and sauces; Brita water-filtration products; and Burt’s Bees natural personal care products. The Company also markets industry-leading products and technologies for professional customers, including those sold under the Purell , CloroxPro and Clorox Healthcare brand names. Over 80% of the Company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories. The Company was founded in Oakland, California, in 1913 and is incorporated in Delaware.
In April 2026, the Company completed the acquisition of GOJO, expanding its product portfolio to include the Purell brand and GOJO's health and hygiene solutions. The Company acquired all of the issued and outstanding membership interests of GOJO, which now operates as Clorox Purell and is based in northeast Ohio. The acquisition reflects the Company's strategy to expand its position in health and hygiene and strengthens its presence in business-to-business (B2B) channels, including healthcare and other institutional markets, through an established distribution network and a large installed base of dispensing systems that drive recurring demand.
The Company's IGNITE strategy accelerates innovation in key areas of the business to drive growth and deliver value for all Company stakeholders. IGNITE focuses on four strategic choices aimed at fueling long-term, profitable growth; innovating consumer experiences; reimagining how the company and its people work; and continuously evolving the product portfolio. In addition, IGNITE's integrated approach to sustainability supports long-term value creation for the Company and its stakeholders.
Guided by its IGNITE strategy and underpinned by its enduring values, the Company remained focused on making significant investments in its strong brands, strategic digital capabilities and streamlined operating model to drive long-term value creation.
Quoted from the business section of this company’s 10-K filed August 7, 2026. Read the filing
Four distinct intelligence areas
The IA view
Risk Intelligence
Production core
59
Fundamentally Qualified
+19.5 vs Jun 30, 2026
Business Quality qualification score from the locked IA Defensive Research Core. Price Risk stays a separate category and is never blended in.
As of Sep 11, 2026
Long-Term Potential
Research model
38
Weak Compounder
No prior period to compare
Durable business economics and reinvestment characteristics. Independent external validation is pending.
As of Sep 11, 2026
Fundamental Momentum
Research model
13
Deteriorating
No prior period to compare
Direction and breadth of change in underlying business fundamentals. Not a price-momentum signal.
As of Sep 11, 2026
Elite Investor Activity
Supplemental
67
Mid range
0 vs Jun 30, 2026
Only 3 tracked managers disclosed a position — treat as limited coverage.
As of Sep 11, 2026
Company intelligence
CLX score history
Each area is measured and reported separately. No combined score exists.
CLX intelligence history from 2023-09-30 to 2026-09-11. Risk Intelligence 58.5 on 2026-09-11, up 19.5 from 39 on 2026-06-30. Long-Term Potential 38.2 on 2026-09-11. Fundamental Momentum 13.3 on 2026-09-11. Elite Investor Activity 66.7 on 2026-09-11, unchanged 0 from 66.7 on 2026-06-30. Each area is reported separately and is never combined into a single score.
Risk Intelligence 58.5 as of Sep 11, 2026 (+19.5 vs prior period) · Production core
Long-Term Potential 38.2 as of Sep 11, 2026 · Research model
Fundamental Momentum 13.3 as of Sep 11, 2026 · Research model
Elite Investor Activity 66.7 as of Sep 11, 2026 (0 vs prior period) · Supplemental
Share price
CLX price history
Closing prices adjusted for splits and dividends, through Sep 11, 2026. Past prices do not indicate future results.
- 6M change
- -17.3%
- 1Y change
- -26.1%
- 3Y change
- -33.2%
- 5Y change
- -37.2%
- Max change
- -28.7%
Last stored close $87.76 · -26.1% over the selected range · 52 sessions shown
Balanced evidence
Why IA likes it
- More disclosed holders are new or increasing than reducing or exiting.
Risk and uncertainty
What IA doesn’t like
- No specific negative evidence is available. This is not evidence of low risk.
What would change our view
- Business Quality falling below the frozen qualification threshold.
- Price Risk moving to a less favorable category.
- A sustained reversal in the Fundamental Momentum research evidence.
- New material public ownership disclosures.
Public filings · descriptive only
Elite Investor Activity
Reporting holders
1
New holders
1
Increasing
0
Reducing
0
Exiting
0
Coverage
Excellent
Positive disclosed activity · Report period 2016-12-31 · Public 12/22/2023
| Manager | Change | Portfolio weight | Rank | Disclosed |
|---|
Insufficient high-confidence manager coverage.
Objective stored changes
What changed
- Risk Intelligence
IA Defensive improved
Business Quality qualification score moved from 39.0 to 49.1.
- Risk Intelligence
IA Defensive weakened
Business Quality qualification score moved from 48.3 to 39.0.
- Elite Investor Activity
Elite Investor Consensus weakened
Disclosed agreement among tracked managers moved from 75 to 67 for the reporting period ending 2026-06-30.
- Elite Investor Activity
Elite Investor Consensus strengthened
Disclosed agreement among tracked managers moved from 67 to 75 for the reporting period ending 2026-03-31.
- Elite Investor Activity
Elite Investor Consensus strengthened
Disclosed agreement among tracked managers moved from 33 to 67 for the reporting period ending 2025-12-31.
- Elite Investor Activity
Tracked managers initiated positions
2 tracked managers first disclosed a position for the reporting period ending 2025-12-31.
- Elite Investor Activity
Elite Investor Consensus weakened
Disclosed agreement among tracked managers moved from 100 to 33 for the reporting period ending 2025-09-30.
- Elite Investor Activity
Tracked managers exited positions
2 tracked managers no longer disclosed a position for the reporting period ending 2025-09-30.
- Elite Investor Activity
Elite Investor Consensus strengthened
Disclosed agreement among tracked managers moved from 67 to 100 for the reporting period ending 2025-06-30.
- Elite Investor Activity
Elite Investor Consensus weakened
Disclosed agreement among tracked managers moved from 100 to 67 for the reporting period ending 2025-03-31.
Ownership timeline
No high-confidence public ownership events are available.
General research only. Not personalized advice. Public filings may be delayed, amended, incomplete, or reflect positions that have changed since the reporting date.