Risk Intelligence
Core Model
B−
73 / 100
Fundamentally Qualified
How strong and defensively sound is the company?
Above average on this measure.
Suggestions
PG · NYSE
PROCTER & GAMBLE Co
Private betaConsumer Staples · Household Products
$145.27
+1.61%
Close on Sep 11, 2026
Defensively Qualified
Updated 6/30/2026
Long-term research evidence only. No price targets, no trading signals, no recommendations.
Investment Report Card
PROCTER & GAMBLE Co
Consumer Staples · Household Products · Data confidence good
56 / 100
Rank #248 of 1,152 qualified companies
Top 36% · Not Currently Suggested
Long-Term Potential
Research Model
C
62 / 100
Ordinary Compounder
Does the business have the characteristics needed to create value over many years?
Around the middle of the covered universe.
Fundamental Momentum
Research Model
D
48 / 100
Middle
Is the underlying business getting stronger or weaker?
Weaker than most covered companies on this measure.
Ownership Intelligence
Supplemental Intelligence
D
48 / 100
Positive disclosed activity
What are important owners actually doing?
Weaker than most covered companies on this measure.
Valuation Intelligence
Research Model
C−
57 / 100
Reasonable
Is today's price reasonable?
Around the middle of the covered universe — and valuation is researched separately from the Suggested Investment Score.
Capital Returns Intelligence
Research Model
C−
60 / 100
Favorable Capital Returns
How effectively does the company reward shareholders?
Around the middle of the covered universe — and capital returns are researched separately from the Suggested Investment Score.
Why it stands out
- Business Quality meets the frozen IA Defensive qualification.
- Price Risk is in the lower-risk category under the frozen IA definition.
- More disclosed holders are new or increasing than reducing or exiting.
What holds it back
No weakening evidence is recorded in today's readings.
Long-term view
PROCTER & GAMBLE Co scores 62 on Long-Term Potential (C), described by the research model as ordinary compounder. This describes business characteristics only — it is not a forecast of future returns.
Ownership view
Disclosed ownership evidence reads 48 (D): Positive disclosed activity. 14 tracked managers disclosed a position in the latest reporting period. Ownership filings are historical disclosures, not signals.
Valuation view
PROCTER & GAMBLE Co reads 57 out of 100 on Valuation Intelligence, recorded as Reasonable. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
Capital returns view
PROCTER & GAMBLE Co reads 60 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a dividend that has grown about 4.7% a year and a share count falling about 0.9% a year. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
What changed
No meaningful recorded changes in the stored history.
Risk Intelligence is a core model, Long-Term Potential, Fundamental Momentum, Valuation Intelligence and Capital Returns Intelligence are research models, and Ownership Intelligence is supplemental descriptive evidence. Valuation Intelligence and Capital Returns Intelligence each contribute 0% to the Suggested Investment Score. Nothing here is a recommendation.
Compare PG with other companiesResearch Collections
This company does not currently satisfy any collection rule. That is a stored research result, not a judgement about the business.
Browse collectionsAbout a minute to read
The 60-Second Investment Brief
Written from stored research readings only. No hype. No trading signals. Just better evidence.
Why it's interesting
PROCTER & GAMBLE Co (PG) scores 56 out of 100 and ranks #248 of 1,152 qualified companies today. That places it in the top 36% of ranked companies. The stored tier for that score is not currently suggested.
Business strength
Risk Intelligence reads 73 out of 100 (B−), recorded as fundamentally qualified. Above average on this measure.
Long-term opportunity
Long-Term Potential reads 62 out of 100 (C), recorded as ordinary compounder. Around the middle of the covered universe.
What's improving or weakening
Fundamental Momentum reads 48 out of 100 (D), recorded as middle. Weaker than most covered companies on this measure.
What important owners are doing
Ownership Intelligence reads 48 out of 100 (D), recorded as positive disclosed activity. Weaker than most covered companies on this measure.
What kind of price you'd be paying
Valuation currently appears reasonable: Valuation Intelligence reads 57 out of 100 (C−), recorded as Reasonable. PROCTER & GAMBLE Co reads 57 out of 100 on Valuation Intelligence, recorded as Reasonable. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
How the company rewards shareholders
Capital Returns Intelligence reads 60 out of 100 (C−), recorded as Favorable Capital Returns. PROCTER & GAMBLE Co reads 60 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a dividend that has grown about 4.7% a year and a share count falling about 0.9% a year. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
What could go wrong
No weakening factors are recorded in today's stored readings, and data confidence is good. Absence of a recorded weakness is not evidence of safety.
Bottom line
No individual layer reaches the strongest band today. Fundamental Momentum and Ownership Intelligence remain the main area to watch. Separately from the score, valuation reads reasonable at today's price.
Composite discovery model
Pro Investor Score
Pro Investor Score™
56 / 100
Not Currently Suggested
A 0–100 composite discovery score combining Risk Intelligence, Long-Term Potential, Fundamental Momentum, and Ownership Intelligence. It helps rank qualified companies for further research and does not predict future returns.
- Rank
- #248 of 694
- Percentile
- Top 36%
- Ranking updated
- September 12, 2026
126Rank weakened by 126 positions. Rank weakened by 126 positions.
- Risk Intelligence
- 73
- Long-Term Potential
- 62
- Fundamental Momentum
- 48
- Ownership Intelligence
- 48
30% contribution
30% contribution
20% contribution
20% contribution
Ownership Intelligence
48 / 100 · Mixed · 20% of the Pro Investor Score
SUPPLEMENTAL / DESCRIPTIVE INTELLIGENCE
Coverage: Good
- Elite Investor Activity
- 32 · Weak
- Institutional Activity
- 88 · Strong
- Insider Activity
- Insufficient Data
- Strategic Ownership
- Insufficient Data
50% of Ownership Intelligence · 10% of the total score
Tracked professional-manager activity is weak.
20% of Ownership Intelligence · 4% of the total score
Broad institutional evidence from resolved filings is strong.
15% of Ownership Intelligence · 3% of the total score
No discretionary insider transactions are stored for this company, so this evidence is unavailable rather than neutral.
15% of Ownership Intelligence · 3% of the total score
No qualifying major-holder filings are stored, so this evidence is unavailable rather than neutral.
Ownership Intelligence summarizes publicly disclosed activity among professional investment managers, broader institutions, company insiders, and significant strategic owners. It adds context to investment research but is not a validated predictor of future performance. Ownership information is publicly reported with a delay; the latest applicable reporting period is 2026-06-30, publicly disclosed 9/11/2026. Congressional activity is unavailable pending legal review and contributes nothing to this reading.
Why it ranks here
Strong risk profile
Risk Intelligence ranks in the top 22% of qualified companies, with lower_risk price risk.
What holds it back
Fundamental Momentum is softer
Reported business trends rank below the qualified median.
Ownership evidence is not uniformly supportive
Disclosed elite investor activity evidence is weak or neutral. Ownership evidence is supplemental and never automatically positive.
Ownership evidence disagrees
Different owner groups point in different directions, so the combined reading is best read as mixed rather than uniformly favourable.
COMPOSITE DISCOVERY MODEL — RESEARCH STAGE · Data coverage Excellent. Rankings are recalculated daily using the latest available information. Individual components may update at different frequencies based on when new financial and ownership data becomes available.
Researched separately
Valuation Intelligence 57 · Reasonable
RESEARCH MODEL
Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.
Researched separately
Capital Returns Intelligence 60 · Favorable Capital Returns
RESEARCH MODEL
Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.
Score explanation
Why this company scores the way it does
Four research areas carry fixed weights. Each area is compared against every other eligible company, then weighted. The four contributions below add to 56.4 of the stored score (56.4).
Risk Intelligence
30% of the score · contributes 23.6 points
How strong and defensively sound is the company?
Stands at the 79 percentile of eligible companies · stored reading 73 · 42% of this company’s total score
How financially sturdy the company has been when conditions turned against it.
How this area is measured
Risk Intelligence reads stored balance-sheet strength, historical downside behaviour and the company's price-risk grouping. A stronger reading describes past resilience; it does not protect against future losses.
Full methodologyLong-Term Potential
30% of the score · contributes 21.9 points
Does the business have the characteristics needed to create value over many years?
Stands at the 73 percentile of eligible companies · stored reading 62 · 39% of this company’s total score
Whether the business has the durable characteristics long-term owners look for.
How this area is measured
Long-Term Potential reads durability characteristics such as profitability consistency, cash generation and reinvestment capability over multiple reported periods.
Full methodologyFundamental Momentum
20% of the score · contributes 8.9 points
Is the underlying business getting stronger or weaker?
Stands at the 44 percentile of eligible companies · stored reading 48 · 16% of this company’s total score
Whether the reported business results have been getting stronger or weaker.
How this area is measured
Fundamental Momentum compares recent reported fundamentals with the company's own earlier periods, so improvement or deterioration is measured against its history rather than against a forecast.
Full methodologyOwnership Intelligence
20% of the score · contributes 2.0 points
What are important owners actually doing?
Stands at the 10 percentile of eligible companies · stored reading 48 · 4% of this company’s total score
What large reporting owners have actually been doing with their positions.
How this area is measured
Ownership Intelligence reads public ownership filings: how many tracked reporting owners hold the company, and whether they were adding, holding, reducing or exiting in the latest disclosed period.
Full methodology
What is helping the score
- Risk Intelligence — 79 percentile, adding 23.6 points.
- Long-Term Potential — 73 percentile, adding 21.9 points.
What deserves attention
- Ownership Intelligence — 10 percentile, adding only 2.0 of a possible 20 points.
- Fundamental Momentum — 44 percentile, adding only 8.9 of a possible 20 points.
Outside the score
Additional research — not currently included in the primary Suggested Investment Score.
- Valuation Intelligence — PROCTER & GAMBLE Co reads 57 out of 100 on Valuation Intelligence, recorded as Reasonable. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.
- Capital Returns Intelligence — PROCTER & GAMBLE Co reads 60 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a dividend that has grown about 4.7% a year and a share count falling about 0.9% a year.
Pro Investor Intelligence™
Reported by insiders, large shareholders and professional funds. Shown beside our research, never blended into it.
Loading professional-investor activity…
Stored snapshots only
What changed
Research-score history available since September 2026.
Stored research history does not yet cover a full 30 days comparison for this company.
A change is reported as meaningful at 8 score points, 5 rank places, or any change of research classification. Nothing here is a recommendation to buy or sell.
Learn the metrics on this page
Plain-English definitions, with the formula and the limitations of each measure.
Fifth research lens · outside the score
Valuation Intelligence
Valuation Intelligence
Is today's price reasonable?
Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.
57/ 100
Reasonable
RESEARCH MODEL
Good coverage
Compared with its history
77
Very Attractive
Is this company expensive or inexpensive compared with its own history?
Compared with peers
42
Elevated
How expensive is this stock compared with similar companies?
Earnings & cash flow
58
Reasonable
How much financial output does an investor receive relative to the price paid?
Growth-adjusted
46
Elevated
Does the company's growth help justify the valuation investors are paying?
PROCTER & GAMBLE Co reads 57 out of 100 on Valuation Intelligence, recorded as Reasonable. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.
Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026
Valuation history
Stored readings only. The dashed line is this company's own median for the selected measure.
Only one stored valuation reading exists so far, so there is nothing to chart yet. Valuation history builds forward from activation rather than being reconstructed.
Current P/E 21.0x · own median 23.6x · peer median 23.0x
Valuation is inherently uncertain. A stock that appears inexpensive can continue falling, and a stock that appears expensive can continue rising. Valuation Intelligence provides context about the price investors are paying — it does not predict short-term market movements, and it never produces a fair value, a price target or a buy or sell range. Model VALUATION_INTELLIGENCE_V1.
Sixth research lens · outside the score
Capital Returns Intelligence
Capital Returns Intelligence
How effectively does the company reward shareholders?
Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.
60/ 100
Favorable Capital Returns
RESEARCH MODEL
Excellent coverage
Dividend Quality
78
Strong Capital Returns
Dividend reliability
Buyback Effectiveness
52
Moderate Capital Returns
Do buybacks actually reduce shares?
Dilution Control
53
Moderate Capital Returns
Is your ownership share protected?
Capital Return Sustainability
48
Moderate Capital Returns
Can the cash flow support it?
Shareholder Yield
69
Favorable Capital Returns
Cash returned versus company value
PROCTER & GAMBLE Co reads 60 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a dividend that has grown about 4.7% a year and a share count falling about 0.9% a year.
How returned cash was used
Dividends $10.23B · net repurchases $4.12B · total returned $14.35B · 95% of free cash flow
Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026
Capital returns history
Stored readings only. History builds forward from activation rather than being reconstructed.
Only one stored reading exists for this measure so far, so there is nothing to chart yet.
Why higher yield isn't always better
A very high dividend yield may reflect a falling share price or an unsustainable payout. Capital Returns Intelligence emphasizes consistency and sustainability rather than simply rewarding the highest yield.
Why buybacks can be misleading
Announced or gross buyback spending does not always mean shareholders are gaining ownership. Companies can simultaneously issue shares through employee compensation or acquisitions. Suggested Investments therefore considers actual share-count changes alongside repurchase spending.
What these terms mean
- Dividend Yield
- The annual dividend relative to the current share price.
- Payout Ratio
- The share of company earnings used to pay dividends.
- Free Cash Flow Payout
- How much of the company's available cash is being used for dividends.
- Share Repurchases
- When a company buys back its own stock.
- Dilution
- When the number of shares increases, reducing each existing share's percentage ownership of the company.
- Shareholder Yield
- A combined view of dividends and net share repurchases relative to the company's market value.
Capital Returns Intelligence describes how a company returns capital to shareholders. It is not a measure of stock-price performance, it does not predict future returns, and a strong reading is never a recommendation to buy. Dividends and repurchases can be reduced or stopped at any time. Model CAPITAL_RETURNS_INTELLIGENCE_V1, contributing 0% to the Pro Investor Score.
Stored daily snapshots only
Ranking history
| Today | #248 | Score 56 |
|---|---|---|
| 30 days ago | Not ranked | No stored score |
| 90 days ago | Not ranked | No stored score |
| First suggested | Not yet suggested | |
| Highest rank | #248 | |
In the company’s own words
What this company does
The Procter & Gamble Company (the Company) is a world-leading multinational consumer goods company focused on providing trusted, branded products of superior quality, performance and value to improve the lives of consumers around the world - now and for generations to come. Our products are sold in about 180 countries and territories throughout the world. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble.
Additional information required by this item is incorporated herein by reference to Management's Discussion and Analysis (MD&A); and Notes 1 and 2 to our Consolidated Financial Statements. Unless the context indicates otherwise, the terms "Company," "P&G," "we," "our" or "us" as used herein refer to The Procter & Gamble Company (the registrant) and its subsidiaries. Throughout this Form 10-K, we incorporate by reference information from other documents filed with the Securities and Exchange Commission (SEC).
The Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and amendments thereto, are filed electronically with the SEC. The SEC maintains an internet site that contains these reports at: www.sec.gov. Reports can also be accessed and downloaded through links from our website at: www.pginvestor.com. P&G includes the website link solely as a textual reference and the information on our website is not incorporated by reference into this report. Copies of these reports are also available, without charge, by contacting EQ Shareowner Services, 1100 Centre Pointe Curve, Suite 101, Mendota, MN 55120-4100.
Information about our reportable segments can be found in the MD&A and Note 2 to our Consolidated Financial Statements.
Quoted from the business section of this company’s 10-K filed August 4, 2026. Read the filing
Four distinct intelligence areas
The IA view
Risk Intelligence
Production core
74
Fundamentally Qualified
+5.6 vs Jun 30, 2026
Business Quality qualification score from the locked IA Defensive Research Core. Price Risk stays a separate category and is never blended in.
As of Sep 11, 2026
Long-Term Potential
Research model
62
Elite Compounder
+9.8 vs Jun 30, 2026
Durable business economics and reinvestment characteristics. Independent external validation is pending.
As of Sep 11, 2026
Fundamental Momentum
Research model
48
Middle
-2.2 vs Jun 30, 2026
Direction and breadth of change in underlying business fundamentals. Not a price-momentum signal.
As of Sep 11, 2026
Elite Investor Activity
Supplemental
32
Bottom range
0 vs Jun 30, 2026
14 tracked managers disclosed a position for this period.
As of Sep 11, 2026
Company intelligence
PG score history
Each area is measured and reported separately. No combined score exists.
PG intelligence history from 2023-09-30 to 2026-09-11. Risk Intelligence 73.5 on 2026-09-11, up 5.6 from 67.9 on 2026-06-30. Long-Term Potential 62.2 on 2026-09-11, up 9.8 from 52.4 on 2026-06-30. Fundamental Momentum 48.4 on 2026-09-11, down 2.2 from 50.6 on 2026-06-30. Elite Investor Activity 32.1 on 2026-09-11, unchanged 0 from 32.1 on 2026-06-30. Each area is reported separately and is never combined into a single score.
Risk Intelligence 73.5 as of Sep 11, 2026 (+5.6 vs prior period) · Production core
Long-Term Potential 62.2 as of Sep 11, 2026 (+9.8 vs prior period) · Research model
Fundamental Momentum 48.4 as of Sep 11, 2026 (-2.2 vs prior period) · Research model
Elite Investor Activity 32.1 as of Sep 11, 2026 (0 vs prior period) · Supplemental
Share price
PG price history
Closing prices adjusted for splits and dividends. Past prices do not indicate future results.
- 6M change
- -2.0%
- 1Y change
- -5.8%
- 3Y change
- +2.7%
- 5Y change
- +14.6%
- Max change
- +39.7%
Last stored close $145.27 · -5.8% over the selected range · 52 sessions shown
Balanced evidence
Why IA likes it
- Business Quality meets the frozen IA Defensive qualification.
- Price Risk is in the lower-risk category under the frozen IA definition.
- More disclosed holders are new or increasing than reducing or exiting.
Risk and uncertainty
What IA doesn’t like
- No specific negative evidence is available. This is not evidence of low risk.
What would change our view
- Business Quality falling below the frozen qualification threshold.
- Price Risk moving to a less favorable category.
- A sustained reversal in the Fundamental Momentum research evidence.
- New material public ownership disclosures.
Public filings · descriptive only
Elite Investor Activity
Reporting holders
85
New holders
57
Increasing
17
Reducing
9
Exiting
0
Coverage
Excellent
Positive disclosed activity · Report period 2023-09-30 · Public 12/27/2023
| Manager | Change | Portfolio weight | Rank | Disclosed |
|---|
Insufficient high-confidence manager coverage.
Objective stored changes
What changed
- Long-Term Potential
IA Compounder softened
IA Compounder research score moved from 52.4 to 49.2.
- Fundamental Momentum
Fundamental Momentum softened
Fundamental Momentum research score moved from 50.6 to 44.1.
- Fundamental Momentum
Fundamental Momentum improved
Fundamental Momentum research score moved from 45.9 to 50.6.
- Elite Investor Activity
Elite Investor Consensus weakened
Disclosed agreement among tracked managers moved from 50 to 28 for the reporting period ending 2026-03-31.
- Elite Investor Activity
Tracked managers exited positions
2 tracked managers no longer disclosed a position for the reporting period ending 2026-03-31.
- Elite Investor Activity
Elite Investor Consensus strengthened
Disclosed agreement among tracked managers moved from 21 to 50 for the reporting period ending 2025-12-31.
- Elite Investor Activity
Tracked managers initiated positions
2 tracked managers first disclosed a position for the reporting period ending 2025-12-31.
- Elite Investor Activity
Tracked managers exited positions
2 tracked managers no longer disclosed a position for the reporting period ending 2025-09-30.
- Elite Investor Activity
Elite Investor Consensus weakened
Disclosed agreement among tracked managers moved from 39 to 26 for the reporting period ending 2025-06-30.
- Elite Investor Activity
Tracked managers exited positions
2 tracked managers no longer disclosed a position for the reporting period ending 2025-06-30.
Ownership timeline
No high-confidence public ownership events are available.
General research only. Not personalized advice. Public filings may be delayed, amended, incomplete, or reflect positions that have changed since the reporting date.