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FC · NYSE

FRANKLIN COVEY CO

Private beta

Sector unavailable · Industry unavailable

$17.96

+0.28%

Close on Sep 11, 2026

Insufficient Data

Updated 12/18/2023

Long-term research evidence only. No price targets, no trading signals, no recommendations.

Investment Report Card

FRANKLIN COVEY CO

Sector unavailable · Data confidence partial

35 / 100

Rank #551 of 1,152 qualified companies

Top 80% · Not Currently Suggested

Risk Intelligence

Core Model
C

62 / 100

Insufficient Data

How strong and defensively sound is the company?

Around the middle of the covered universe.

Long-Term Potential

Research Model
F

37 / 100

Insufficient Data

Does the business have the characteristics needed to create value over many years?

Weaker than most covered companies on this measure.

Fundamental Momentum

Research Model
F

20 / 100

Insufficient Data

Is the underlying business getting stronger or weaker?

Weaker than most covered companies on this measure.

Ownership Intelligence

Supplemental Intelligence
A+

100 / 100

Positive disclosed activity

What are important owners actually doing?

Among the strongest readings on this measure.

Valuation Intelligence

Research Model
D

43 / 100

Elevated

Is today's price reasonable?

Weaker than most covered companies on this measure — and valuation is researched separately from the Suggested Investment Score.

Capital Returns Intelligence

Research Model
C+

67 / 100

Favorable Capital Returns

How effectively does the company reward shareholders?

Around the middle of the covered universe — and capital returns are researched separately from the Suggested Investment Score.

Why it stands out

  • More disclosed holders are new or increasing than reducing or exiting.

What holds it back

  • Elevated valuation: the current market price reflects a premium to this company's historical valuation and comparable companies (Valuation Intelligence 43 out of 100, Elevated).

Long-term view

FRANKLIN COVEY CO scores 37 on Long-Term Potential (F), described by the research model as insufficient data. This describes business characteristics only — it is not a forecast of future returns.

Ownership view

Disclosed ownership evidence reads 100 (A+): Positive disclosed activity. Ownership filings are historical disclosures, not signals.

Valuation view

FRANKLIN COVEY CO reads 43 out of 100 on Valuation Intelligence, recorded as Elevated. The stock currently trades above most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

Capital returns view

FRANKLIN COVEY CO reads 67 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a share count falling about 4.2% a year. Direct capital returns are limited because the company continues reinvesting most of its cash. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

What changed

No meaningful recorded changes in the stored history.

Risk Intelligence is a core model, Long-Term Potential, Fundamental Momentum, Valuation Intelligence and Capital Returns Intelligence are research models, and Ownership Intelligence is supplemental descriptive evidence. Valuation Intelligence and Capital Returns Intelligence each contribute 0% to the Suggested Investment Score. Nothing here is a recommendation.

Compare FC with other companies

Research Collections

This company does not currently satisfy any collection rule. That is a stored research result, not a judgement about the business.

Browse collections

About a minute to read

The 60-Second Investment Brief

Written from stored research readings only. No hype. No trading signals. Just better evidence.

Why it's interesting

FRANKLIN COVEY CO (FC) scores 35 out of 100 and ranks #551 of 1,152 qualified companies today. That places it in the top 80% of ranked companies. The stored tier for that score is not currently suggested.

Business strength

Risk Intelligence reads 62 out of 100 (C), recorded as insufficient data. Around the middle of the covered universe.

Long-term opportunity

Long-Term Potential reads 37 out of 100 (F), recorded as insufficient data. Weaker than most covered companies on this measure.

What's improving or weakening

Fundamental Momentum reads 20 out of 100 (F), recorded as insufficient data. Weaker than most covered companies on this measure.

What important owners are doing

Ownership Intelligence reads 100 out of 100 (A+), recorded as positive disclosed activity. Among the strongest readings on this measure.

What kind of price you'd be paying

Valuation is currently the main point of caution: Valuation Intelligence reads 43 out of 100 (D), recorded as Elevated. FRANKLIN COVEY CO reads 43 out of 100 on Valuation Intelligence, recorded as Elevated. The stock currently trades above most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

How the company rewards shareholders

Capital Returns Intelligence reads 67 out of 100 (C+), recorded as Favorable Capital Returns. FRANKLIN COVEY CO reads 67 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a share count falling about 4.2% a year. Direct capital returns are limited because the company continues reinvesting most of its cash. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

What could go wrong

Elevated valuation: the current market price reflects a premium to this company's historical valuation and comparable companies (Valuation Intelligence 43 out of 100, Elevated). Data confidence for this company is partial.

Bottom line

Its strongest recorded evidence is Ownership Intelligence. Long-Term Potential and Fundamental Momentum remain the main area to watch. Separately from the score, valuation reads elevated at today's price.

Composite discovery model

Pro Investor Score

Pro Investor Score™

35 / 100

Not Currently Suggested

A 0–100 composite discovery score combining Risk Intelligence, Long-Term Potential, Fundamental Momentum, and Ownership Intelligence. It helps rank qualified companies for further research and does not predict future returns.

Rank
#551 of 694
Percentile
Top 80%
Ranking updated
September 12, 2026
Rank unchanged. Rank unchanged.
Risk Intelligence
62

30% contribution

Long-Term Potential
37

30% contribution

Fundamental Momentum
20

20% contribution

Ownership Intelligence
100

20% contribution

Ownership Intelligence

100 / 100 · Strong · 20% of the Pro Investor Score

SUPPLEMENTAL / DESCRIPTIVE INTELLIGENCE

Coverage: Partial Coverage

Elite Investor Activity
Insufficient Data

50% of Ownership Intelligence · 10% of the total score

No reliably mapped professional-manager filings are stored, so this evidence is unavailable rather than neutral.

Institutional Activity
100 · Strong

20% of Ownership Intelligence · 4% of the total score

Broad institutional evidence from resolved filings is strong.

Insider Activity
Insufficient Data

15% of Ownership Intelligence · 3% of the total score

No discretionary insider transactions are stored for this company, so this evidence is unavailable rather than neutral.

Strategic Ownership
Insufficient Data

15% of Ownership Intelligence · 3% of the total score

No qualifying major-holder filings are stored, so this evidence is unavailable rather than neutral.

Ownership Intelligence summarizes publicly disclosed activity among professional investment managers, broader institutions, company insiders, and significant strategic owners. It adds context to investment research but is not a validated predictor of future performance. Ownership information is publicly reported with a delay; the latest applicable reporting period is 2023-09-30, publicly disclosed 9/11/2026. Congressional activity is unavailable pending legal review and contributes nothing to this reading.

Why it ranks here

  • Strong ownership evidence

    Disclosed institutional activity evidence is favourable relative to other qualified companies. Ownership evidence is descriptive and reported with a delay.

What holds it back

  • Risk Intelligence is less favourable

    Defensive characteristics rank below the middle of the qualified universe.

  • Long-term potential is mid-pack

    Long-Term Potential ranks below the qualified median. This remains a research model.

  • Fundamental Momentum is softer

    Reported business trends rank below the qualified median.

  • Ownership Intelligence — Partial Coverage

    Only part of the ownership evidence is available for this company. Missing evidence is left missing rather than replaced with a neutral value.

  • Price Risk is less favourable

    Price Risk sits in the higher category relative to other qualified companies.

COMPOSITE DISCOVERY MODEL — RESEARCH STAGE · Data coverage Good. Rankings are recalculated daily using the latest available information. Individual components may update at different frequencies based on when new financial and ownership data becomes available.

Researched separately

Valuation Intelligence 43 · Elevated

RESEARCH MODEL

Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.

Researched separately

Capital Returns Intelligence 67 · Favorable Capital Returns

RESEARCH MODEL

Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.

Score explanation

Why this company scores the way it does

Four research areas carry fixed weights. Each area is compared against every other eligible company, then weighted. The four contributions below add to 35.2 of the stored score (35.2).

  • Risk Intelligence

    30% of the score · contributes 11.7 points

    How strong and defensively sound is the company?

    Stands at the 39 percentile of eligible companies · stored reading 62 · 33% of this company’s total score

    How financially sturdy the company has been when conditions turned against it.

    How this area is measured

    Risk Intelligence reads stored balance-sheet strength, historical downside behaviour and the company's price-risk grouping. A stronger reading describes past resilience; it does not protect against future losses.

    Full methodology
  • Long-Term Potential

    30% of the score · contributes 3.7 points

    Does the business have the characteristics needed to create value over many years?

    Stands at the 12 percentile of eligible companies · stored reading 37 · 11% of this company’s total score

    Whether the business has the durable characteristics long-term owners look for.

    How this area is measured

    Long-Term Potential reads durability characteristics such as profitability consistency, cash generation and reinvestment capability over multiple reported periods.

    Full methodology
  • Fundamental Momentum

    20% of the score · contributes 1.1 points

    Is the underlying business getting stronger or weaker?

    Stands at the 6 percentile of eligible companies · stored reading 20 · 3% of this company’s total score

    Whether the reported business results have been getting stronger or weaker.

    How this area is measured

    Fundamental Momentum compares recent reported fundamentals with the company's own earlier periods, so improvement or deterioration is measured against its history rather than against a forecast.

    Full methodology
  • Ownership Intelligence

    20% of the score · contributes 18.6 points

    What are important owners actually doing?

    Stands at the 93 percentile of eligible companies · stored reading 100 · 53% of this company’s total score

    What large reporting owners have actually been doing with their positions.

    How this area is measured

    Ownership Intelligence reads public ownership filings: how many tracked reporting owners hold the company, and whether they were adding, holding, reducing or exiting in the latest disclosed period.

    Full methodology

What is helping the score

  • Ownership Intelligence93 percentile, adding 18.6 points.

What deserves attention

  • Fundamental Momentum6 percentile, adding only 1.1 of a possible 20 points.
  • Long-Term Potential12 percentile, adding only 3.7 of a possible 30 points.
  • Risk Intelligence39 percentile, adding only 11.7 of a possible 30 points.
Outside the score

Additional research — not currently included in the primary Suggested Investment Score.

  • Valuation IntelligenceFRANKLIN COVEY CO reads 43 out of 100 on Valuation Intelligence, recorded as Elevated. The stock currently trades above most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.
  • Capital Returns IntelligenceFRANKLIN COVEY CO reads 67 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a share count falling about 4.2% a year. Direct capital returns are limited because the company continues reinvesting most of its cash.

Pro Investor Intelligence™

Reported by insiders, large shareholders and professional funds. Shown beside our research, never blended into it.

Loading professional-investor activity…

Stored snapshots only

What changed

Research-score history available since September 2026.

Stored research history does not yet cover a full 30 days comparison for this company.

A change is reported as meaningful at 8 score points, 5 rank places, or any change of research classification. Nothing here is a recommendation to buy or sell.

Learn the metrics on this page

Plain-English definitions, with the formula and the limitations of each measure.

Fifth research lens · outside the score

Valuation Intelligence

Valuation Intelligence

Is today's price reasonable?

Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.

43/ 100

Elevated

RESEARCH MODEL
Good coverage

Compared with its history

55

Reasonable

Is this company expensive or inexpensive compared with its own history?

Compared with peers

45

Elevated

How expensive is this stock compared with similar companies?

Earnings & cash flow

52

Reasonable

How much financial output does an investor receive relative to the price paid?

Growth-adjusted

10

Expensive

Does the company's growth help justify the valuation investors are paying?

FRANKLIN COVEY CO reads 43 out of 100 on Valuation Intelligence, recorded as Elevated. The stock currently trades above most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.

Price data through September 11, 2026 · Financial data through the quarter ended May 31, 2026

Valuation history

Stored readings only. The dashed line is this company's own median for the selected measure.

Only one stored valuation reading exists so far, so there is nothing to chart yet. Valuation history builds forward from activation rather than being reconstructed.

Current P/E 92.8x · own median 31.4x · peer median 18.8x

Valuation is inherently uncertain. A stock that appears inexpensive can continue falling, and a stock that appears expensive can continue rising. Valuation Intelligence provides context about the price investors are paying — it does not predict short-term market movements, and it never produces a fair value, a price target or a buy or sell range. Model VALUATION_INTELLIGENCE_V1.

Sixth research lens · outside the score

Capital Returns Intelligence

Capital Returns Intelligence

How effectively does the company reward shareholders?

Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.

67/ 100

Favorable Capital Returns

RESEARCH MODEL
Excellent coverage

Dividend Quality

Not Applicable — No Dividend

Dividend reliability

This company currently retains rather than distributes cash through dividends. Capital Returns Intelligence therefore places more emphasis on its other measurable shareholder-return behaviors according to the frozen V1 methodology.

Buyback Effectiveness

97

Exceptional Capital Returns

Do buybacks actually reduce shares?

Dilution Control

86

Exceptional Capital Returns

Is your ownership share protected?

Capital Return Sustainability

10

Limited Capital Returns

Can the cash flow support it?

Shareholder Yield

71

Strong Capital Returns

Cash returned versus company value

FRANKLIN COVEY CO reads 67 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a share count falling about 4.2% a year. Direct capital returns are limited because the company continues reinvesting most of its cash.

This company currently retains rather than distributes cash through dividends. Capital Returns Intelligence therefore places more emphasis on its other measurable shareholder-return behaviors according to the frozen V1 methodology.

How returned cash was used

Dividends $0.00 · net repurchases $30.19M · total returned $30.19M · 283% of free cash flow

Price data through September 11, 2026 · Financial data through the quarter ended May 31, 2026

Capital returns history

Stored readings only. History builds forward from activation rather than being reconstructed.

Only one stored reading exists for this measure so far, so there is nothing to chart yet.

Why higher yield isn't always better

A very high dividend yield may reflect a falling share price or an unsustainable payout. Capital Returns Intelligence emphasizes consistency and sustainability rather than simply rewarding the highest yield.

Why buybacks can be misleading

Announced or gross buyback spending does not always mean shareholders are gaining ownership. Companies can simultaneously issue shares through employee compensation or acquisitions. Suggested Investments therefore considers actual share-count changes alongside repurchase spending.

What these terms mean
Dividend Yield
The annual dividend relative to the current share price.
Payout Ratio
The share of company earnings used to pay dividends.
Free Cash Flow Payout
How much of the company's available cash is being used for dividends.
Share Repurchases
When a company buys back its own stock.
Dilution
When the number of shares increases, reducing each existing share's percentage ownership of the company.
Shareholder Yield
A combined view of dividends and net share repurchases relative to the company's market value.

Capital Returns Intelligence describes how a company returns capital to shareholders. It is not a measure of stock-price performance, it does not predict future returns, and a strong reading is never a recommendation to buy. Dividends and repurchases can be reduced or stopped at any time. Model CAPITAL_RETURNS_INTELLIGENCE_V1, contributing 0% to the Pro Investor Score.

Stored daily snapshots only

Ranking history

Stored Suggested Investment ranking history
Today#551Score 35
30 days agoNot rankedNo stored score
90 days agoNot rankedNo stored score
First suggestedNot yet suggested
Highest rank#551

In the company’s own words

What this company does

Franklin Covey is a global company focused on organizational performance improvement. Our mission is to "enable greatness in people and organizations everywhere," and our global structure is designed to help individuals and organizations achieve results that require collective behavior change. From the foundational work of Dr. Stephen R. Covey in leadership and personal effectiveness, and Hyrum W. Smith in productivity and time management, we have developed deep expertise that extends to helping organizations and individuals achieve desired results through lasting behavioral change. We believe that our clients are able to utilize our content and offerings to create cultures which include high-performing, collaborative individuals, led by effective, trust-building leaders who execute with excellence and deliver measurably improved results for all of their key stakeholders.

The Company was incorporated in 1983 under the laws of the state of Utah, and we merged with the Covey Leadership Center in 1997 to form Franklin Covey Co. Our consolidated net revenue for the fiscal year ended August 31, 2025 totaled $267.1 million and our shares of common stock are traded on the New York Stock Exchange (NYSE) under the ticker symbol "FC."

Our fiscal year ends on August 31 of each year. Unless otherwise noted, references to fiscal years apply to the 12 months ended August 31 of the specified year.

The Company’s principal executive offices are located at 13907 South Minuteman Dr., Suite 500, Draper, Utah 84020, and our telephone number is (801) 817 - 1776. Our website, where you can find information about us, is www.franklincovey.com .

Quoted from the business section of this company’s 10-K filed November 12, 2025. Read the filing

Four distinct intelligence areas

The IA view

Risk Intelligence

Production core

62

Fundamentally Qualified

No prior period to compare

Business Quality qualification score from the locked IA Defensive Research Core. Price Risk stays a separate category and is never blended in.

As of Sep 11, 2026

Long-Term Potential

Research model

37

Weak Compounder

No prior period to compare

Durable business economics and reinvestment characteristics. Independent external validation is pending.

As of Sep 11, 2026

Fundamental Momentum

Research model

21

Deteriorating

No prior period to compare

Direction and breadth of change in underlying business fundamentals. Not a price-momentum signal.

As of Sep 11, 2026

Elite Investor Activity

Supplemental

Insufficient Data

No prior period to compare

No tracked manager filings mapped to this company.

Intelligence history

Not enough stored history to chart FC yet. A company needs at least two published research or ownership periods before a trend can be shown.

Share price

FC price history

Closing prices adjusted for splits and dividends. Past prices do not indicate future results.

6M change
+53.9%
1Y change
-7.9%
3Y change
-56.8%
5Y change
-56.8%
Max change
-43.6%

Last stored close $17.96 · -7.9% over the selected range · 52 sessions shown

Balanced evidence

Why IA likes it

  • More disclosed holders are new or increasing than reducing or exiting.

Risk and uncertainty

What IA doesn’t like

  • No specific negative evidence is available. This is not evidence of low risk.

What would change our view

  • Business Quality falling below the frozen qualification threshold.
  • Price Risk moving to a less favorable category.
  • A sustained reversal in the Fundamental Momentum research evidence.
  • New material public ownership disclosures.

Public filings · descriptive only

Elite Investor Activity

Reporting holders

4

New holders

4

Increasing

0

Reducing

0

Exiting

0

Coverage

Excellent

Positive disclosed activity · Report period 2023-06-30 · Public 12/18/2023

ManagerChangePortfolio weightRankDisclosed

Insufficient high-confidence manager coverage.

Objective stored changes

What changed

No qualifying changes are recorded for this company in the stored research and filing history.

Ownership timeline

No high-confidence public ownership events are available.

General research only. Not personalized advice. Public filings may be delayed, amended, incomplete, or reflect positions that have changed since the reporting date.