Suggestions

PLNT · NYSE

PLANET FITNESS INC

Private beta

Sector unavailable · Industry unavailable

$50.75

+1.54%

Close on Sep 11, 2026

Insufficient Data

Updated 12/20/2023

Long-term research evidence only. No price targets, no trading signals, no recommendations.

Investment Report Card

PLANET FITNESS INC

Sector unavailable · Data confidence partial

68 / 100

Rank #115 of 1,152 qualified companies

Top 17% · Watch

Risk Intelligence

Core Model
B−

72 / 100

Insufficient Data

How strong and defensively sound is the company?

Above average on this measure.

Long-Term Potential

Research Model
C

61 / 100

Insufficient Data

Does the business have the characteristics needed to create value over many years?

Around the middle of the covered universe.

Fundamental Momentum

Research Model
C−

59 / 100

Insufficient Data

Is the underlying business getting stronger or weaker?

Around the middle of the covered universe.

Ownership Intelligence

Supplemental Intelligence
A−

85 / 100

Positive disclosed activity

What are important owners actually doing?

Among the strongest readings on this measure.

Valuation Intelligence

Research Model
B

77 / 100

Very Attractive

Is today's price reasonable?

Above average on this measure — and valuation is researched separately from the Suggested Investment Score.

Capital Returns Intelligence

Research Model
C−

56 / 100

Moderate Capital Returns

How effectively does the company reward shareholders?

Around the middle of the covered universe — and capital returns are researched separately from the Suggested Investment Score.

Why it stands out

  • More disclosed holders are new or increasing than reducing or exiting.
  • Attractive valuation: the stock reads 77 out of 100 on Valuation Intelligence (Very Attractive) relative to its own history and comparable companies.

What holds it back

No weakening evidence is recorded in today's readings.

Long-term view

PLANET FITNESS INC scores 61 on Long-Term Potential (C), described by the research model as insufficient data. This describes business characteristics only — it is not a forecast of future returns.

Ownership view

Disclosed ownership evidence reads 85 (A−): Positive disclosed activity. 2 tracked managers disclosed a position in the latest reporting period. Ownership filings are historical disclosures, not signals.

Valuation view

PLANET FITNESS INC reads 77 out of 100 on Valuation Intelligence, recorded as Very Attractive. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

Capital returns view

PLANET FITNESS INC reads 56 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a share count falling about 1.6% a year. Direct capital returns are limited because the company continues reinvesting most of its cash. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

What changed

No meaningful recorded changes in the stored history.

Risk Intelligence is a core model, Long-Term Potential, Fundamental Momentum, Valuation Intelligence and Capital Returns Intelligence are research models, and Ownership Intelligence is supplemental descriptive evidence. Valuation Intelligence and Capital Returns Intelligence each contribute 0% to the Suggested Investment Score. Nothing here is a recommendation.

Compare PLNT with other companies

Appears in

Rule-based membership

Membership means the company satisfied a published rule on the latest research build. It is not a recommendation.

About a minute to read

The 60-Second Investment Brief

Written from stored research readings only. No hype. No trading signals. Just better evidence.

Why it's interesting

PLANET FITNESS INC (PLNT) scores 68 out of 100 and ranks #115 of 1,152 qualified companies today. That places it in the top 17% of ranked companies. The stored tier for that score is watch.

Business strength

Risk Intelligence reads 72 out of 100 (B−), recorded as insufficient data. Above average on this measure.

Long-term opportunity

Long-Term Potential reads 61 out of 100 (C), recorded as insufficient data. Around the middle of the covered universe.

What's improving or weakening

Fundamental Momentum reads 59 out of 100 (C−), recorded as insufficient data. Around the middle of the covered universe.

What important owners are doing

Ownership Intelligence reads 85 out of 100 (A−), recorded as positive disclosed activity. Among the strongest readings on this measure.

What kind of price you'd be paying

Valuation currently appears favourable: Valuation Intelligence reads 77 out of 100 (B), recorded as Very Attractive. PLANET FITNESS INC reads 77 out of 100 on Valuation Intelligence, recorded as Very Attractive. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

How the company rewards shareholders

Capital Returns Intelligence reads 56 out of 100 (C−), recorded as Moderate Capital Returns. PLANET FITNESS INC reads 56 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a share count falling about 1.6% a year. Direct capital returns are limited because the company continues reinvesting most of its cash. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.

What could go wrong

No weakening factors are recorded in today's stored readings, and data confidence is partial. Absence of a recorded weakness is not evidence of safety.

Bottom line

Its strongest recorded evidence is Ownership Intelligence. Fundamental Momentum remains the main area to watch. Separately from the score, valuation reads very attractive at today's price.

Composite discovery model

Pro Investor Score

Pro Investor Score™

68 / 100

Watch

A 0–100 composite discovery score combining Risk Intelligence, Long-Term Potential, Fundamental Momentum, and Ownership Intelligence. It helps rank qualified companies for further research and does not predict future returns.

Rank
#115 of 694
Percentile
Top 25%
Ranking updated
September 12, 2026
Rank unchanged. Rank unchanged.
Risk Intelligence
72

30% contribution

Long-Term Potential
61

30% contribution

Fundamental Momentum
59

20% contribution

Ownership Intelligence
85

20% contribution

Ownership Intelligence

85 / 100 · Strong · 20% of the Pro Investor Score

SUPPLEMENTAL / DESCRIPTIVE INTELLIGENCE

Coverage: Partial Coverage

Elite Investor Activity
Insufficient Data

50% of Ownership Intelligence · 10% of the total score

No reliably mapped professional-manager filings are stored, so this evidence is unavailable rather than neutral.

Institutional Activity
85 · Strong

20% of Ownership Intelligence · 4% of the total score

Broad institutional evidence from resolved filings is strong.

Insider Activity
Insufficient Data

15% of Ownership Intelligence · 3% of the total score

No discretionary insider transactions are stored for this company, so this evidence is unavailable rather than neutral.

Strategic Ownership
Insufficient Data

15% of Ownership Intelligence · 3% of the total score

No qualifying major-holder filings are stored, so this evidence is unavailable rather than neutral.

Ownership Intelligence summarizes publicly disclosed activity among professional investment managers, broader institutions, company insiders, and significant strategic owners. It adds context to investment research but is not a validated predictor of future performance. Ownership information is publicly reported with a delay; the latest applicable reporting period is 2026-06-30, publicly disclosed 9/11/2026. Congressional activity is unavailable pending legal review and contributes nothing to this reading.

Why it ranks here

No component ranks in the top quartile of the qualified universe.

What holds it back

  • Ownership Intelligence — Partial Coverage

    Only part of the ownership evidence is available for this company. Missing evidence is left missing rather than replaced with a neutral value.

COMPOSITE DISCOVERY MODEL — RESEARCH STAGE · Data coverage Good. Rankings are recalculated daily using the latest available information. Individual components may update at different frequencies based on when new financial and ownership data becomes available.

Researched separately

Valuation Intelligence 77 · Very Attractive

RESEARCH MODEL

Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.

Researched separately

Capital Returns Intelligence 56 · Moderate Capital Returns

RESEARCH MODEL

Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.

Score explanation

Why this company scores the way it does

Four research areas carry fixed weights. Each area is compared against every other eligible company, then weighted. The four contributions below add to 67.7 of the stored score (67.7).

  • Risk Intelligence

    30% of the score · contributes 22.4 points

    How strong and defensively sound is the company?

    Stands at the 75 percentile of eligible companies · stored reading 72 · 33% of this company’s total score

    How financially sturdy the company has been when conditions turned against it.

    How this area is measured

    Risk Intelligence reads stored balance-sheet strength, historical downside behaviour and the company's price-risk grouping. A stronger reading describes past resilience; it does not protect against future losses.

    Full methodology
  • Long-Term Potential

    30% of the score · contributes 20.5 points

    Does the business have the characteristics needed to create value over many years?

    Stands at the 68 percentile of eligible companies · stored reading 61 · 30% of this company’s total score

    Whether the business has the durable characteristics long-term owners look for.

    How this area is measured

    Long-Term Potential reads durability characteristics such as profitability consistency, cash generation and reinvestment capability over multiple reported periods.

    Full methodology
  • Fundamental Momentum

    20% of the score · contributes 12.7 points

    Is the underlying business getting stronger or weaker?

    Stands at the 63 percentile of eligible companies · stored reading 59 · 19% of this company’s total score

    Whether the reported business results have been getting stronger or weaker.

    How this area is measured

    Fundamental Momentum compares recent reported fundamentals with the company's own earlier periods, so improvement or deterioration is measured against its history rather than against a forecast.

    Full methodology
  • Ownership Intelligence

    20% of the score · contributes 12.1 points

    What are important owners actually doing?

    Stands at the 61 percentile of eligible companies · stored reading 85 · 18% of this company’s total score

    What large reporting owners have actually been doing with their positions.

    How this area is measured

    Ownership Intelligence reads public ownership filings: how many tracked reporting owners hold the company, and whether they were adding, holding, reducing or exiting in the latest disclosed period.

    Full methodology

What is helping the score

  • Risk Intelligence75 percentile, adding 22.4 points.
  • Long-Term Potential68 percentile, adding 20.5 points.
  • Fundamental Momentum63 percentile, adding 12.7 points.
  • Ownership Intelligence61 percentile, adding 12.1 points.

What deserves attention

No research area currently sits in the weaker range. That is not evidence of low risk.

Outside the score

Additional research — not currently included in the primary Suggested Investment Score.

  • Valuation IntelligencePLANET FITNESS INC reads 77 out of 100 on Valuation Intelligence, recorded as Very Attractive. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.
  • Capital Returns IntelligencePLANET FITNESS INC reads 56 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a share count falling about 1.6% a year. Direct capital returns are limited because the company continues reinvesting most of its cash.

Pro Investor Intelligence™

Reported by insiders, large shareholders and professional funds. Shown beside our research, never blended into it.

Loading professional-investor activity…

Stored snapshots only

What changed

Research-score history available since September 2026.

Stored research history does not yet cover a full 30 days comparison for this company.

A change is reported as meaningful at 8 score points, 5 rank places, or any change of research classification. Nothing here is a recommendation to buy or sell.

Learn the metrics on this page

Plain-English definitions, with the formula and the limitations of each measure.

Fifth research lens · outside the score

Valuation Intelligence

Valuation Intelligence

Is today's price reasonable?

Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.

77/ 100

Very Attractive

RESEARCH MODEL
Excellent coverage

Compared with its history

96

Very Attractive

Is this company expensive or inexpensive compared with its own history?

Compared with peers

40

Elevated

How expensive is this stock compared with similar companies?

Earnings & cash flow

72

Attractive

How much financial output does an investor receive relative to the price paid?

Growth-adjusted

99

Very Attractive

Does the company's growth help justify the valuation investors are paying?

PLANET FITNESS INC reads 77 out of 100 on Valuation Intelligence, recorded as Very Attractive. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.

Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026

Valuation history

Stored readings only. The dashed line is this company's own median for the selected measure.

Only one stored valuation reading exists so far, so there is nothing to chart yet. Valuation history builds forward from activation rather than being reconstructed.

Current P/E 16.1x · own median 64.7x · peer median 19.7x

Valuation is inherently uncertain. A stock that appears inexpensive can continue falling, and a stock that appears expensive can continue rising. Valuation Intelligence provides context about the price investors are paying — it does not predict short-term market movements, and it never produces a fair value, a price target or a buy or sell range. Model VALUATION_INTELLIGENCE_V1.

Sixth research lens · outside the score

Capital Returns Intelligence

Capital Returns Intelligence

How effectively does the company reward shareholders?

Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.

56/ 100

Moderate Capital Returns

RESEARCH MODEL
Excellent coverage

Dividend Quality

Not Applicable — No Dividend

Dividend reliability

This company currently retains rather than distributes cash through dividends. Capital Returns Intelligence therefore places more emphasis on its other measurable shareholder-return behaviors according to the frozen V1 methodology.

Buyback Effectiveness

97

Exceptional Capital Returns

Do buybacks actually reduce shares?

Dilution Control

65

Favorable Capital Returns

Is your ownership share protected?

Capital Return Sustainability

0

Limited Capital Returns

Can the cash flow support it?

Shareholder Yield

47

Moderate Capital Returns

Cash returned versus company value

PLANET FITNESS INC reads 56 out of 100 on Capital Returns Intelligence (Moderate Capital Returns), reflecting a share count falling about 1.6% a year. Direct capital returns are limited because the company continues reinvesting most of its cash.

This company currently retains rather than distributes cash through dividends. Capital Returns Intelligence therefore places more emphasis on its other measurable shareholder-return behaviors according to the frozen V1 methodology.

Distributions coincided with rising debt over this period, so part of the cash returned was not funded by the cash the business generated.

How returned cash was used

Dividends $0.00 · net repurchases $702.16M · total returned $702.16M · 248% of free cash flow

Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026

Capital returns history

Stored readings only. History builds forward from activation rather than being reconstructed.

Only one stored reading exists for this measure so far, so there is nothing to chart yet.

Why higher yield isn't always better

A very high dividend yield may reflect a falling share price or an unsustainable payout. Capital Returns Intelligence emphasizes consistency and sustainability rather than simply rewarding the highest yield.

Why buybacks can be misleading

Announced or gross buyback spending does not always mean shareholders are gaining ownership. Companies can simultaneously issue shares through employee compensation or acquisitions. Suggested Investments therefore considers actual share-count changes alongside repurchase spending.

What these terms mean
Dividend Yield
The annual dividend relative to the current share price.
Payout Ratio
The share of company earnings used to pay dividends.
Free Cash Flow Payout
How much of the company's available cash is being used for dividends.
Share Repurchases
When a company buys back its own stock.
Dilution
When the number of shares increases, reducing each existing share's percentage ownership of the company.
Shareholder Yield
A combined view of dividends and net share repurchases relative to the company's market value.

Capital Returns Intelligence describes how a company returns capital to shareholders. It is not a measure of stock-price performance, it does not predict future returns, and a strong reading is never a recommendation to buy. Dividends and repurchases can be reduced or stopped at any time. Model CAPITAL_RETURNS_INTELLIGENCE_V1, contributing 0% to the Pro Investor Score.

Stored daily snapshots only

Ranking history

Stored Suggested Investment ranking history
Today#115Score 68
30 days agoNot rankedNo stored score
90 days agoNot rankedNo stored score
First suggestedSeptember 12, 2026
Highest rank#115

In the company’s own words

What this company does

Planet Fitness, Inc. is a Delaware corporation formed on March 16, 2015. Planet Fitness, Inc. Class A common stock trades on the New York Stock Exchange under the symbol "PLNT."

We are one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations, with a highly recognized national brand. Our mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone. Our bright, clean clubs are typically 20,000 square feet, with a large selection of high-quality Planet Fitness-branded cardio, circuit- and strength-training equipment and friendly staff trainers who offer unlimited free fitness instruction to all our members in small groups. We offer this differentiated fitness experience starting at only $15 per month to new members for our standard Classic Card membership. This attractive value proposition is designed to appeal to a broad population, inclusive of all fitness levels from beginners to athletes. We and our franchisees fiercely protect Planet Fitness’s community atmosphere—a place where you do not need to be fit before joining and where progress toward achieving your fitness goals (big or small) is supported and applauded by our staff and fellow members.

In 2025, we recorded revenues of $1.3 billion and had system-wide sales of $5.3 billion, which we define as monthly dues and annual fees billed by us and our franchisees. We ended the year with approximately 20.8 million members and 2,896 clubs (2,604 franchisee-owned and 292 corporate-owned) located in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. System-wide sales for 2025 included $4.7 billion attributable to franchisee-owned clubs, from which we generate royalty revenue, and $552.2 million attributable to our corporate-owned clubs.

In 2025, our corporate-owned clubs had a Segment Adjusted EBITDA margin of 37.8% and clubs that have been in operation for more than 12 months had average unit volumes ("AUVs") of approximately $2.0 million with four-wall Adjusted EBITDA margins (an assessment of club-level profitability which includes local and national advertising expense) of approximately 42.7%, or approximately 35.3% after applying the current 7% royalty rate. Based on franchisee business reviews and management estimates, we believe that, on average, franchisee clubs achieve four-wall adjusted EBITDA margins in line with these corporate-owned clubs. For a reconciliation of Segment Adjusted EBITDA margin to four-wall Adjusted EBITDA margin to Royalty adjusted four-wall EBITDA margin for corporate-owned clubs, see "Reconciliations of Non-GAAP Financial Measures."

Quoted from the business section of this company’s 10-K filed February 25, 2026. Read the filing

Four distinct intelligence areas

The IA view

Risk Intelligence

Production core

72

Fundamentally Qualified

No prior period to compare

Business Quality qualification score from the locked IA Defensive Research Core. Price Risk stays a separate category and is never blended in.

As of Sep 11, 2026

Long-Term Potential

Research model

61

Elite Compounder

No prior period to compare

Durable business economics and reinvestment characteristics. Independent external validation is pending.

As of Sep 11, 2026

Fundamental Momentum

Research model

59

Middle

No prior period to compare

Direction and breadth of change in underlying business fundamentals. Not a price-momentum signal.

As of Sep 11, 2026

Elite Investor Activity

Supplemental

Insufficient Data

No prior period to compare

Too few tracked managers disclosed a position to describe consensus.

Intelligence history

Not enough stored history to chart PLNT yet. A company needs at least two published research or ownership periods before a trend can be shown.

Share price

PLNT price history

Closing prices adjusted for splits and dividends. Past prices do not indicate future results.

6M change
-32.1%
1Y change
-50.9%
3Y change
-13.8%
5Y change
-35.6%
Max change
-32.4%

Last stored close $50.75 · -50.9% over the selected range · 52 sessions shown

Balanced evidence

Why IA likes it

  • More disclosed holders are new or increasing than reducing or exiting.

Risk and uncertainty

What IA doesn’t like

  • No specific negative evidence is available. This is not evidence of low risk.

What would change our view

  • Business Quality falling below the frozen qualification threshold.
  • Price Risk moving to a less favorable category.
  • A sustained reversal in the Fundamental Momentum research evidence.
  • New material public ownership disclosures.

Public filings · descriptive only

Elite Investor Activity

Reporting holders

3

New holders

1

Increasing

1

Reducing

1

Exiting

0

Coverage

Excellent

Positive disclosed activity · Report period 2021-06-30 · Public 12/20/2023

ManagerChangePortfolio weightRankDisclosed

Insufficient high-confidence manager coverage.

Objective stored changes

What changed

No qualifying changes are recorded for this company in the stored research and filing history.

Ownership timeline

No high-confidence public ownership events are available.

General research only. Not personalized advice. Public filings may be delayed, amended, incomplete, or reflect positions that have changed since the reporting date.