Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable:
We are proud of the meaningful progress we are making on our strategic initiatives as we continue to create more value for our consumers and partners, including:
integrating new generative artificial intelligence ("Gen AI") features to enhance the consumer and partner experience and drive efficiencies in our operations;
continued advancement towards our Connected Trip vision to make planning, booking, and traveling simpler, more personalized, and seamless;
Quoted from the business section of this company’s 10-K filed February 18, 2026. Read the filing