Company research

BKNG · NASDAQ

Booking Holdings Inc

Industrials · Travel Services

$150.43

+1.68%

Close on Oct 29, 2026

Research data through 2026-10-29

Long-term research evidence only. No price targets, no trading signals, no recommendations.

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Pro Investor Academy research

Research data through Oct 29, 2026. Research is updated periodically, not in real time.

Quality

82

of 100 · stored research reading

Stored Quality research reads 82 of 100, in the strongest band of the covered universe. The underlying fundamental measurements behind this reading are consistent rather than mixed.

Quality research measures durability of the business itself from stored fundamentals: balance-sheet strength, profitability consistency and cash generation. It is a research reading, not a prediction of future returns.

How this is measured

Fundamental Momentum

Accelerating

60

of 100 · stored research reading

Stored Fundamental Momentum research reads 60 of 100. Stored measurements classify recent reported fundamentals as accelerating. This describes reported financial change already disclosed, with no forward-looking claim.

Fundamental Momentum research measures the direction of recently reported company fundamentals compared with the company's own history. It describes reported change, not future price movement.

How this is measured

Capital Returns

Favorable

70

of 100 · stored research reading

Stored Capital Returns research reads 70 of 100, recorded as favorable. Stored records show 3 consecutive years of dividend payments. Share count has been reduced at about 5.6% a year in the stored window.

Capital Returns research measures how a company has actually returned cash to shareholders: dividend record, buyback effectiveness, dilution control and how those payments were funded.

How this is measured

Valuation context

Price / earnings
15.4

Stored ratios recorded at the last research date (2026-10-28). Valuation Intelligence remains research context and is not a validated allocation signal.

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Explore other companies in this industry. These are objective industry neighbours, not suggested alternatives.

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In the company’s own words

What this company does

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable:

We are proud of the meaningful progress we are making on our strategic initiatives as we continue to create more value for our consumers and partners, including:

integrating new generative artificial intelligence ("Gen AI") features to enhance the consumer and partner experience and drive efficiencies in our operations;

continued advancement towards our Connected Trip vision to make planning, booking, and traveling simpler, more personalized, and seamless;

Quoted from the business section of this company’s 10-K filed February 18, 2026. Read the filing

General research only. Not personalized advice. Public filings may be delayed, amended, incomplete, or reflect positions that have changed since the reporting date.