Risk Intelligence
Core Model
B+
81 / 100
Fundamentally Qualified
How strong and defensively sound is the company?
Above average on this measure.
Suggestions
BKNG · NASDAQ
BOOKING HOLDINGS INC
Private betaSector unavailable · Industry unavailable
$173.92
-0.24%
Close on Sep 11, 2026
Defensively Qualified
Updated 6/30/2026
Long-term research evidence only. No price targets, no trading signals, no recommendations.
Investment Report Card
BOOKING HOLDINGS INC
Sector unavailable · Data confidence good
80 / 100
Rank #31 of 1,152 qualified companies
Top 5% · Worth a Closer Look
Long-Term Potential
Research Model
A−
89 / 100
Elite Compounder
Does the business have the characteristics needed to create value over many years?
Among the strongest readings on this measure.
Fundamental Momentum
Research Model
D+
55 / 100
Middle
Is the underlying business getting stronger or weaker?
Weaker than most covered companies on this measure.
Ownership Intelligence
Supplemental Intelligence
B
79 / 100
Positive disclosed activity
What are important owners actually doing?
Above average on this measure.
Valuation Intelligence
Research Model
B−
70 / 100
Attractive
Is today's price reasonable?
Above average on this measure — and valuation is researched separately from the Suggested Investment Score.
Capital Returns Intelligence
Research Model
C+
70 / 100
Favorable Capital Returns
How effectively does the company reward shareholders?
Around the middle of the covered universe — and capital returns are researched separately from the Suggested Investment Score.
Why it stands out
- Business Quality meets the frozen IA Defensive qualification.
- The IA Compounder research model identifies strong compounding characteristics.
- More disclosed holders are new or increasing than reducing or exiting.
- Attractive valuation: the stock reads 70 out of 100 on Valuation Intelligence (Attractive) relative to its own history and comparable companies.
What holds it back
No weakening evidence is recorded in today's readings.
Long-term view
BOOKING HOLDINGS INC scores 89 on Long-Term Potential (A−), described by the research model as elite compounder. This describes business characteristics only — it is not a forecast of future returns.
Ownership view
Disclosed ownership evidence reads 79 (B): Positive disclosed activity. 5 tracked managers disclosed a position in the latest reporting period. Ownership filings are historical disclosures, not signals.
Valuation view
BOOKING HOLDINGS INC reads 70 out of 100 on Valuation Intelligence, recorded as Attractive. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
Capital returns view
BOOKING HOLDINGS INC reads 70 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a dividend that has grown about 9.7% a year and a share count falling about 5.6% a year. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
What changed
No meaningful recorded changes in the stored history.
Risk Intelligence is a core model, Long-Term Potential, Fundamental Momentum, Valuation Intelligence and Capital Returns Intelligence are research models, and Ownership Intelligence is supplemental descriptive evidence. Valuation Intelligence and Capital Returns Intelligence each contribute 0% to the Suggested Investment Score. Nothing here is a recommendation.
Compare BKNG with other companiesAppears in
Rule-based membership
- Highest Rankedsince 2026-09-12
- Quality Compounderssince 2026-09-12
- Ownership Strengtheningsince 2026-09-12
- Low-Dilution Compounderssince 2026-09-12
- Attractive Valuationsince 2026-09-12
- Strong Business + Attractive Valuationsince 2026-09-12
- Newly Suggestedsince 2026-09-12
Membership means the company satisfied a published rule on the latest research build. It is not a recommendation.
About a minute to read
The 60-Second Investment Brief
Written from stored research readings only. No hype. No trading signals. Just better evidence.
Why it's interesting
BOOKING HOLDINGS INC (BKNG) scores 80 out of 100 and ranks #31 of 1,152 qualified companies today. That places it in the top 5% of ranked companies. The stored tier for that score is worth a closer look.
Business strength
Risk Intelligence reads 81 out of 100 (B+), recorded as fundamentally qualified. Above average on this measure.
Long-term opportunity
Long-Term Potential reads 89 out of 100 (A−), recorded as elite compounder. Among the strongest readings on this measure.
What's improving or weakening
Fundamental Momentum reads 55 out of 100 (D+), recorded as middle. Weaker than most covered companies on this measure.
What important owners are doing
Ownership Intelligence reads 79 out of 100 (B), recorded as positive disclosed activity. Above average on this measure.
What kind of price you'd be paying
Valuation currently appears favourable: Valuation Intelligence reads 70 out of 100 (B−), recorded as Attractive. BOOKING HOLDINGS INC reads 70 out of 100 on Valuation Intelligence, recorded as Attractive. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value. Valuation Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
How the company rewards shareholders
Capital Returns Intelligence reads 70 out of 100 (C+), recorded as Favorable Capital Returns. BOOKING HOLDINGS INC reads 70 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a dividend that has grown about 9.7% a year and a share count falling about 5.6% a year. Capital Returns Intelligence is a research model and contributes nothing to the Suggested Investment Score or the daily ranking.
What could go wrong
No weakening factors are recorded in today's stored readings, and data confidence is good. Absence of a recorded weakness is not evidence of safety.
Bottom line
Its strongest recorded evidence is Risk Intelligence and Long-Term Potential. Fundamental Momentum remains the main area to watch. Separately from the score, valuation reads attractive at today's price.
Composite discovery model
Suggested Investment Score
Suggested Investment Score
80 / 100
Worth a Closer Look
A 0–100 composite discovery score combining Risk Intelligence, Long-Term Potential, Fundamental Momentum, and Ownership Intelligence. It helps rank qualified companies for further research and does not predict future returns.
- Rank
- #31 of 694
- Percentile
- Top 5%
- Ranking updated
- September 12, 2026
24Rank weakened by 24 positions. Rank weakened by 24 positions.
- Risk Intelligence
- 81
- Long-Term Potential
- 89
- Fundamental Momentum
- 55
- Ownership Intelligence
- 79
30% contribution
30% contribution
20% contribution
20% contribution
Ownership Intelligence
79 / 100 · Positive · 20% of the Suggested Investment Score
SUPPLEMENTAL / DESCRIPTIVE INTELLIGENCE
Coverage: Good
- Elite Investor Activity
- 80 · Strong
- Institutional Activity
- 77 · Positive
- Insider Activity
- Insufficient Data
- Strategic Ownership
- Insufficient Data
50% of Ownership Intelligence · 10% of the total score
Tracked professional-manager activity is strong.
20% of Ownership Intelligence · 4% of the total score
Broad institutional evidence from resolved filings is positive.
15% of Ownership Intelligence · 3% of the total score
No discretionary insider transactions are stored for this company, so this evidence is unavailable rather than neutral.
15% of Ownership Intelligence · 3% of the total score
No qualifying major-holder filings are stored, so this evidence is unavailable rather than neutral.
Ownership Intelligence summarizes publicly disclosed activity among professional investment managers, broader institutions, company insiders, and significant strategic owners. It adds context to investment research but is not a validated predictor of future performance. Ownership information is publicly reported with a delay; the latest applicable reporting period is 2026-06-30, publicly disclosed 9/11/2026. Congressional activity is unavailable pending legal review and contributes nothing to this reading.
Why it ranks here
Strong risk profile
Risk Intelligence ranks in the top 6% of qualified companies, with normal_risk price risk.
Exceptional long-term potential
Stored profitability, capital efficiency and reinvestment readings rank near the top of the qualified universe.
What holds it back
Ownership evidence is not uniformly supportive
The combined disclosed ownership evidence ranks below the qualified median.
COMPOSITE DISCOVERY MODEL — RESEARCH STAGE · Data coverage Excellent. Rankings are recalculated daily using the latest available information. Individual components may update at different frequencies based on when new financial and ownership data becomes available.
Researched separately
Valuation Intelligence 70 · Attractive
RESEARCH MODEL
Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.
Researched separately
Capital Returns Intelligence 70 · Favorable Capital Returns
RESEARCH MODEL
Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.
Score explanation
Why this company scores the way it does
Four research areas carry fixed weights. Each area is compared against every other eligible company, then weighted. The four contributions below add to 79.6 of the stored score (79.6).
Risk Intelligence
30% of the score · contributes 28.3 points
How strong and defensively sound is the company?
Stands at the 94 percentile of eligible companies · stored reading 81 · 36% of this company’s total score
How financially sturdy the company has been when conditions turned against it.
How this area is measured
Risk Intelligence reads stored balance-sheet strength, historical downside behaviour and the company's price-risk grouping. A stronger reading describes past resilience; it does not protect against future losses.
Full methodologyLong-Term Potential
30% of the score · contributes 30.0 points
Does the business have the characteristics needed to create value over many years?
Stands at the 100 percentile of eligible companies · stored reading 89 · 38% of this company’s total score
Whether the business has the durable characteristics long-term owners look for.
How this area is measured
Long-Term Potential reads durability characteristics such as profitability consistency, cash generation and reinvestment capability over multiple reported periods.
Full methodologyFundamental Momentum
20% of the score · contributes 11.4 points
Is the underlying business getting stronger or weaker?
Stands at the 57 percentile of eligible companies · stored reading 55 · 14% of this company’s total score
Whether the reported business results have been getting stronger or weaker.
How this area is measured
Fundamental Momentum compares recent reported fundamentals with the company's own earlier periods, so improvement or deterioration is measured against its history rather than against a forecast.
Full methodologyOwnership Intelligence
20% of the score · contributes 9.9 points
What are important owners actually doing?
Stands at the 50 percentile of eligible companies · stored reading 79 · 12% of this company’s total score
What large reporting owners have actually been doing with their positions.
How this area is measured
Ownership Intelligence reads public ownership filings: how many tracked reporting owners hold the company, and whether they were adding, holding, reducing or exiting in the latest disclosed period.
Full methodology
What is helping the score
- Long-Term Potential — 100 percentile, adding 30.0 points.
- Risk Intelligence — 94 percentile, adding 28.3 points.
What deserves attention
No research area currently sits in the weaker range. That is not evidence of low risk.
Outside the score
Additional research — not currently included in the primary Suggested Investment Score.
- Valuation Intelligence — BOOKING HOLDINGS INC reads 70 out of 100 on Valuation Intelligence, recorded as Attractive. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.
- Capital Returns Intelligence — BOOKING HOLDINGS INC reads 70 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a dividend that has grown about 9.7% a year and a share count falling about 5.6% a year.
Stored snapshots only
What changed
Research-score history available since September 2026.
Stored research history does not yet cover a full 30 days comparison for this company.
A change is reported as meaningful at 8 score points, 5 rank places, or any change of research classification. Nothing here is a recommendation to buy or sell.
Learn the metrics on this page
Plain-English definitions, with the formula and the limitations of each measure.
Fifth research lens · outside the score
Valuation Intelligence
Valuation Intelligence
Is today's price reasonable?
Valuation Intelligence is currently researched separately and does not affect the Suggested Investment Score or daily ranking.
70/ 100
Attractive
RESEARCH MODEL
Good coverage
Compared with its history
93
Very Attractive
Is this company expensive or inexpensive compared with its own history?
Compared with peers
41
Elevated
How expensive is this stock compared with similar companies?
Earnings & cash flow
68
Attractive
How much financial output does an investor receive relative to the price paid?
Growth-adjusted
75
Very Attractive
Does the company's growth help justify the valuation investors are paying?
BOOKING HOLDINGS INC reads 70 out of 100 on Valuation Intelligence, recorded as Attractive. The stock currently trades below most of its own recent valuation history and above comparable companies. This describes the price being paid relative to the company's financials — it is not a forecast and not a fair value.
Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026
Valuation history
Stored readings only. The dashed line is this company's own median for the selected measure.
Only one stored valuation reading exists so far, so there is nothing to chart yet. Valuation history builds forward from activation rather than being reconstructed.
Current P/E 18.1x · own median 29.9x · peer median 16.9x
Valuation is inherently uncertain. A stock that appears inexpensive can continue falling, and a stock that appears expensive can continue rising. Valuation Intelligence provides context about the price investors are paying — it does not predict short-term market movements, and it never produces a fair value, a price target or a buy or sell range. Model VALUATION_INTELLIGENCE_V1.
Sixth research lens · outside the score
Capital Returns Intelligence
Capital Returns Intelligence
How effectively does the company reward shareholders?
Capital Returns Intelligence is researched separately and contributes 0% to the Suggested Investment Score, the daily rank or any ranking event.
70/ 100
Favorable Capital Returns
RESEARCH MODEL
Excellent coverage
Dividend Quality
74
Strong Capital Returns
Dividend reliability
Buyback Effectiveness
93
Exceptional Capital Returns
Do buybacks actually reduce shares?
Dilution Control
93
Exceptional Capital Returns
Is your ownership share protected?
Capital Return Sustainability
2
Limited Capital Returns
Can the cash flow support it?
Shareholder Yield
87
Exceptional Capital Returns
Cash returned versus company value
BOOKING HOLDINGS INC reads 70 out of 100 on Capital Returns Intelligence (Favorable Capital Returns), reflecting a dividend that has grown about 9.7% a year and a share count falling about 5.6% a year.
Distributions coincided with rising debt over this period, so part of the cash returned was not funded by the cash the business generated.
How returned cash was used
Dividends $1.28B · net repurchases $10.52B · total returned $11.80B · 124% of free cash flow
Price data through September 11, 2026 · Financial data through the quarter ended June 30, 2026
Capital returns history
Stored readings only. History builds forward from activation rather than being reconstructed.
Only one stored reading exists for this measure so far, so there is nothing to chart yet.
Why higher yield isn't always better
A very high dividend yield may reflect a falling share price or an unsustainable payout. Capital Returns Intelligence emphasizes consistency and sustainability rather than simply rewarding the highest yield.
Why buybacks can be misleading
Announced or gross buyback spending does not always mean shareholders are gaining ownership. Companies can simultaneously issue shares through employee compensation or acquisitions. Suggested Investments therefore considers actual share-count changes alongside repurchase spending.
What these terms mean
- Dividend Yield
- The annual dividend relative to the current share price.
- Payout Ratio
- The share of company earnings used to pay dividends.
- Free Cash Flow Payout
- How much of the company's available cash is being used for dividends.
- Share Repurchases
- When a company buys back its own stock.
- Dilution
- When the number of shares increases, reducing each existing share's percentage ownership of the company.
- Shareholder Yield
- A combined view of dividends and net share repurchases relative to the company's market value.
Capital Returns Intelligence describes how a company returns capital to shareholders. It is not a measure of stock-price performance, it does not predict future returns, and a strong reading is never a recommendation to buy. Dividends and repurchases can be reduced or stopped at any time. Model CAPITAL_RETURNS_INTELLIGENCE_V1, contributing 0% to the Suggested Investment Score.
Stored daily snapshots only
Ranking history
| Today | #31 | Score 80 |
|---|---|---|
| 30 days ago | Not ranked | No stored score |
| 90 days ago | Not ranked | No stored score |
| First suggested | September 12, 2026 | |
| Highest rank | #31 | |
In the company’s own words
What this company does
Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable:
We are proud of the meaningful progress we are making on our strategic initiatives as we continue to create more value for our consumers and partners, including:
integrating new generative artificial intelligence ("Gen AI") features to enhance the consumer and partner experience and drive efficiencies in our operations;
continued advancement towards our Connected Trip vision to make planning, booking, and traveling simpler, more personalized, and seamless;
Quoted from the business section of this company’s 10-K filed February 18, 2026. Read the filing
Four distinct intelligence areas
The IA view
Risk Intelligence
Production core
81
Fundamentally Qualified
-0.8 vs Jun 30, 2026
Business Quality qualification score from the locked IA Defensive Research Core. Price Risk stays a separate category and is never blended in.
As of Sep 11, 2026
Long-Term Potential
Research model
89
Elite Compounder
+2.9 vs Jun 30, 2026
Durable business economics and reinvestment characteristics. Independent external validation is pending.
As of Sep 11, 2026
Fundamental Momentum
Research model
55
Middle
-1.6 vs Jun 30, 2026
Direction and breadth of change in underlying business fundamentals. Not a price-momentum signal.
As of Sep 11, 2026
Elite Investor Activity
Supplemental
80
Upper range
0 vs Jun 30, 2026
Only 5 tracked managers disclosed a position — treat as limited coverage.
As of Sep 11, 2026
Company intelligence
BKNG score history
Each area is measured and reported separately. No combined score exists.
BKNG intelligence history from 2023-09-30 to 2026-09-11. Risk Intelligence 81.4 on 2026-09-11, down 0.8 from 82.2 on 2026-06-30. Long-Term Potential 88.8 on 2026-09-11, up 2.9 from 85.9 on 2026-06-30. Fundamental Momentum 55 on 2026-09-11, down 1.6 from 56.6 on 2026-06-30. Elite Investor Activity 80 on 2026-09-11, unchanged 0 from 80 on 2026-06-30. Each area is reported separately and is never combined into a single score.
Risk Intelligence 81.4 as of Sep 11, 2026 (-0.8 vs prior period) · Production core
Long-Term Potential 88.8 as of Sep 11, 2026 (+2.9 vs prior period) · Research model
Fundamental Momentum 55 as of Sep 11, 2026 (-1.6 vs prior period) · Research model
Elite Investor Activity 80 as of Sep 11, 2026 (0 vs prior period) · Supplemental
Share price
BKNG price history
Closing prices adjusted for splits and dividends, through Sep 11, 2026. Past prices do not indicate future results.
- 6M change
- +3.6%
- 1Y change
- -20.2%
- 3Y change
- +42.9%
- 5Y change
- +89.8%
- Max change
- +114.5%
Last stored close $173.92 · -20.2% over the selected range · 52 sessions shown
Balanced evidence
Why IA likes it
- Business Quality meets the frozen IA Defensive qualification.
- The IA Compounder research model identifies strong compounding characteristics.
- More disclosed holders are new or increasing than reducing or exiting.
Risk and uncertainty
What IA doesn’t like
- No specific negative evidence is available. This is not evidence of low risk.
What would change our view
- Business Quality falling below the frozen qualification threshold.
- Price Risk moving to a less favorable category.
- A sustained reversal in the Fundamental Momentum research evidence.
- New material public ownership disclosures.
Public filings · descriptive only
Elite Investor Activity
Reporting holders
1
New holders
1
Increasing
0
Reducing
0
Exiting
0
Coverage
Excellent
Positive disclosed activity · Report period 2016-12-31 · Public 12/22/2023
| Manager | Change | Portfolio weight | Rank | Disclosed |
|---|
Insufficient high-confidence manager coverage.
Objective stored changes
What changed
- Risk Intelligence
Price Risk category changed
Price Risk moved from Not Available to Higher risk.
- Fundamental Momentum
Fundamental Momentum softened
Fundamental Momentum research score moved from 56.6 to 51.0.
- Fundamental Momentum
Fundamental Momentum improved
Fundamental Momentum research score moved from 43.2 to 56.6.
- Elite Investor Activity
Elite Investor Consensus strengthened
Disclosed agreement among tracked managers moved from 60 to 80 for the reporting period ending 2026-03-31.
- Elite Investor Activity
Tracked managers exited positions
2 tracked managers no longer disclosed a position for the reporting period ending 2025-12-31.
- Elite Investor Activity
Elite Investor Consensus weakened
Disclosed agreement among tracked managers moved from 75 to 60 for the reporting period ending 2025-09-30.
- Elite Investor Activity
Elite Investor Consensus strengthened
Disclosed agreement among tracked managers moved from 50 to 75 for the reporting period ending 2025-06-30.
- Elite Investor Activity
Tracked managers exited positions
2 tracked managers no longer disclosed a position for the reporting period ending 2025-06-30.
- Elite Investor Activity
Elite Investor Consensus weakened
Disclosed agreement among tracked managers moved from 63 to 50 for the reporting period ending 2025-03-31.
- Elite Investor Activity
Elite Investor Consensus weakened
Disclosed agreement among tracked managers moved from 100 to 63 for the reporting period ending 2024-12-31.
Ownership timeline
No high-confidence public ownership events are available.
General research only. Not personalized advice. Public filings may be delayed, amended, incomplete, or reflect positions that have changed since the reporting date.